SOME OF THE THINGS THAT FANS CAN BUY. I’M NOT MUCH OF A HAT GUY, BUT SOME OF THESE ARE NICE. IN THE UPPER LEVEL OF THE FAN EXPERIENCE IN SAN FRANCISCO IS THIS GIANT MERCHANDISE SECTION FULL OF ITEMS SPECIFIC TO JUST SUPER BOWL 60. NOT ONLY CAN YOU GET APPAREL FROM THE TEAMS PLAYING THIS WEEKEND, YOU CAN GET A LOT OF SUPER BOWL SPECIFIC ITEMS. PLENTY OF T SHIRTS, SWEATSHIRTS, AND JACKETS SPECIFICALLY DECORATED WITH THE LOGO OF THE SUPER BOWL. AND ON TOP OF THAT, PLENTY OF PHYSICAL ITEMS YOU CAN GRAB THINGS LIKE CUSTOM FOOTBALLS, SUPER BOWL HELMETS, AND EVEN SOME STUFFED ANIMALS. YOU CAN EVEN GET ONE OF THESE GIANT CHAINS THAT HAS THE SUPER BOWL LOGO ON IT. MAYBE EVEN WEAR IT ON A FANCY DATE. NFL OFFICIALS SAY THE GOAL WAS TO OFFER ANYTHING FANS MIGHT LIKE. THE NFL’S CONTINUED EFFORT TO HAVE A REALLY LARGE DEPTH AND BREADTH OF ASSORTMENT. YOU HAVE NIKE AND THE NEW ERAS AND OTHER FOLKS THAT YOU’RE SEEING ON THE FIELD EVERY WEEK. BUT WE ALSO WANT TO MAKE SURE WE’RE SERVICING THE ENTIRE COUNTRY AND ALL OF OUR FANS IN THE ENTIRE WORLD. FROM A CONSUMER PERSPECTIVE, COME OVER AND ENJOY EXPERIENCE AND MAKE SURE TO STOP BY SHOP ON YOUR WAY OUT. THE SHOP IS OPEN WHILE THE FAN EXPERIENCE IS GOING ON HERE IN SAN FRANCISCO, WHICH IS EVERY DAY FROM NOW LEADING UP TO THE SUPER BOWL. AN

The NFL Shop at the Super Bowl fan experience is now open for fans looking to grab specific merchandise for the Super Bowl. Several vendors, including Nike, New Era, Abercrombie and Fitch, and others, have various items specifically geared towards Super Bowl 60. “We’re really excited about the overall collection we have here and we have some great things on display,” said Quentin Van der Lee, with NFL Merchandising. Prices vary for all the different items. Custom Super Bowl LX footballs sell for $299, starter jackets with the logo on them sell for over $300, and clear bags people can use to take to the game go for over $150. However, the merch is centered around this year for fans hoping to leave with some memories. “This is the NFL’s continued effort to really have a really large depth and breadth of assortment,” Van Der Lee said. “We also want to make sure we serve the entire country and all our fans all over the world in a consumer products perspective.”The shop is open while the fan experience is going on at the Moscone Center.See more coverage of top California stories here | Download our app | Subscribe to our morning newsletter | Find us on YouTube here and subscribe to our channel

SAN FRANCISCO —

The NFL Shop at the Super Bowl fan experience is now open for fans looking to grab specific merchandise for the Super Bowl.

Several vendors, including Nike, New Era, Abercrombie and Fitch, and others, have various items specifically geared towards Super Bowl 60.

“We’re really excited about the overall collection we have here and we have some great things on display,” said Quentin Van der Lee, with NFL Merchandising.

Prices vary for all the different items. Custom Super Bowl LX footballs sell for $299, starter jackets with the logo on them sell for over $300, and clear bags people can use to take to the game go for over $150. However, the merch is centered around this year for fans hoping to leave with some memories.

“This is the NFL’s continued effort to really have a really large depth and breadth of assortment,” Van Der Lee said. “We also want to make sure we serve the entire country and all our fans all over the world in a consumer products perspective.”

The shop is open while the fan experience is going on at the Moscone Center.

See more coverage of top California stories here | Download our app | Subscribe to our morning newsletter | Find us on YouTube here and subscribe to our channel