Midtown Farmers Market Offers Lively Music, Lovely Foods, Gifts & Goods for Valentine Celebrations, and Highlights Black-Owned Vendors in February

The thriving and ever-growing Midtown Farmers Market is pleased to offer lively music, delicious foods, artisan-made gifts and goods perfect for Valentine celebrations plus showcase Black-owned vendors all month long.  Voted as the #1 Best Farmers Market in California (and #3 in the U.S.), the Midtown Farmers Market is proudly sponsored by Sutter Health and presented by SMUD.  The open-air market first debuted in 2013 and is available on Saturdays year-round – rain or shine – with fall/winter hours in effect from 9 a.m. to 1 p.m.

To help make Valentine celebrations extra special, the Midtown Farmers Market offers multiple fresh flower vendors, plenty of delectable desserts, along with amazing artisan-made gifts from numerous vendors and creatives. And, happening all month long, the Midtown Farmers Market is proud to showcase amazing Black-owned vendors such as Everything’s Just Peachy, Homegrown Inc.’s Microgreens Initiative, and Lonnita’s Luxury Body Collection, just to name a few.

To make the sprawling six-block market as easy as possible to navigate, destinations are identified by themed offerings such as Artisan Alley, Boutique Boulevard, Market Square, Merchant Market, Producers Plaza, Savory Street, the Street Food Sacramento block, and now the Culinary Corridor presented by American Property Management.

The Midtown Farmers Market will also offer a variety of special activations and entertaining music in February sponsored by SMUD as outlined below and taking place in Market Square located at 20th & K Streets (unless specified otherwise).

Saturday, February 7

9 a.m. to 1 p.m. – Lovely and fun ‘create your own Valentine card’ activity at the Information Booth10:30 a.m. to 12:30 p.m. – Upbeat music by Toast and Jam, a Northern California band that performs in acoustic format.

Saturday, February 14

10:30 a.m. to 12:30 p.m. – Entertaining live music performed by the popular Stout Rebellion.

Saturday, February 21

9 am. to 1 p.m. – A family-based farm, Homegrown Inc.’s Microgreens Initiative will offer an interactive demonstration showing how things are grown.10:30 to 12:30 p.m. – Entertaining and upbeat music with DJ Sanz spinning tunes.

Saturday, February 28

10:30 to 12:30 p.m. – New to the market, live music by The Mighty Wallops offering newer pop songs in a 1920s style.

Owned and managed by the Midtown Association, the Midtown Farmers Market continues to grow and evolve to reflect the thriving and eclectic tastes of the surrounding neighborhood. In addition to title sponsor Sutter Health and presenting sponsor SMUD, ongoing support is also provided by community partners that include Heller Pacific and Fulcrum Properties, Golden 1, Pappas Investments, Honey Bucket, and Paragary Restaurant Group as well as Lime, the Market’s Mobility Sponsor.

In addition to offering numerous public transportation options, Midtown Sacramento is walkable and bike/scooter/car-share friendly with plenty of parking available in nearby garages plus various lots throughout Midtown.

More information about the Midtown Association being voted as the No. 1 farmers market in California and No. 3 in the nation is available here. More detailed information about the Midtown Farmers Market plus a regularly updated market map are available at www.midtownfarmersmarketsac.com. For more information about Midtown Sacramento in general, special events and activities, and the Midtown Association, please visit www.exploremidtown.org or follow on social media – Facebook at www.facebook.com/exploremidtown/ and @ExploreMidtown on Instagram.