The NFL Super Bowl Experience in San Francisco offers fans interactive football activities, exclusive memorabilia, and photo opportunities.

SAN FRANCISCO — While the Super Bowl between the Seattle Seahawks and the New England Patriots will be played in Santa Clara, many of the events and fan activities leading up to the game are in San Francisco.

That includes the Super Bowl fan experience, which opened to the public on Tuesday. 

The interactive event is open at the Moscone North and South buildings from 3 p.m. to 10 p.m. through Friday and open 10 a.m. to 10 p.m. on Saturday. 

It is closed on Super Bowl Sunday. 

The experience features a number of interactive games, giving fans a chance to try their hand (or foot) at different football skills, photo opportunities with past Super Bowl rings and the Vince Lombardi trophy, as well as chances to shop exclusive merchandise. 

Tickets start at $40 and increase on Friday and Saturday. Military members and veterans, as well as their families, will receive 50% off general admission and can attend free on Wednesday with a valid military ID.

Discounts are also available to first responders and anyone born before 1963.

The NFL’s clear bag policy is in effect for the fan experience. Learn more here.

Anyone attending is required to register in the NFL OnePass app. The app will also have information on player autograph sessions and other events.

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The Seahawks face the Patriots at Levi’s Stadium on Sunday, Feb. 8, at 3:30 p.m. Pacific time. The game will be televised on KING 5.