SAN JOSE, Calif. (KGO) — Some of the world’s biggest sporting events are coming to the Bay Area.
That includes Super Bowl 60 and FIFA World Cup matches both happening at Levi’s Stadium.
Tuesday morning, the President and CEO of the Bay Area Host Committee spoke at the San Jose Chamber of Commerce about the economic impacts these events will have.
It was part of a PG&E sponsored event held, with the San Jose Chamber of Commerce who hosted Zaileen Janmohamed, President & CEO of Bay Area Host Committee, for a discussion.
“San Jose is going to be the capital of sports next year,” said Leah Toeniskoetter, President and CEO of the Bay Area Host Committee, “It starts in November with the National Women’s Soccer League Championship, and will culminate in the World Cup in July/June.”
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Toeniskoetter said the San Jose Chamber of Commerce has been hard at work with city leadership to make sure all of the revenue the big sporting events events generate doesn’t only end up in San Francisco and other cities.
“To ensure that we have activations during every single event. We will be putting out a media campaign. It is, ‘Fly here, Stay here, Play here'”, Toeniskoetter said, “And we’re really excited to be working with our partners to ensure that we are a very active, vibrant and fun place to be during all of those events.”
The President and CEO of the Bay Area Host Committee also talked about its efforts already under way to make sure local businesses benefit. Including a small business activation playbook.
“It’s making sure small businesses can activate on their own, understanding what the rules are and how to kind of work around those rules,” Janmohamed said, “And then where we do events ourselves and making sure that we are bringing that community in or pushing people out into those spaces.”
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One thing also brought up at the discussion were President Donald Trump’s suggestions that he could move host cities for the World Cup.
Both the Chamber of Commerce and Bay Area Host Committee say it’s unlikely.
“These are events that take years to plan and to unwind that and move that to another city would be really difficult,” Janmohamed said.
“Unfortunately, the headlines kind of put a damper on the excitement around this big event. We’re going to be holding, the World Cup,” Toeniskoetter said. “We’re excited to welcome people from all over the world. It’s going to be a fantastic event.”
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