If you think you’re having a crazy week, try walking in Bad Bunny’s shoes for a bit.
After emerging as a target for President Donald J. Trump, who disparaged the singer’s Puerto Rican heritage and mocked his name, Bad Bunny wound up at the Grammy Awards on Sunday where he recorded an historic victory — as the first Latin artist to win a best album award — and uttered a rebuke of ICE and American immigration policies that was witnessed by more than 14 million viewers around the world.
On Thursday, he was back to the issue that put him in the spotlight in the first place — his upcoming Halftime Show performance during the Super Bowl at Levi’s Stadium in Santa Clara on Sunday.
But during a press conference at Moscone Center in San Francisco, in front of hundreds of journalists from around the globe, the issues of immigration, ICE and Trump never came up. Nor did he let on whether his halftime performance would address or reference the issues. He also declined to elaborate on what the show would entail or whether guest stars or other special moments would be involved.
“You know that’s something that I’m not going to tell you,” the soft-spoken 31-year-old singer said matter-of-factly. “I don’t know why you asked that.”
Instead, Bad Bunny — aka Benito Antonio Martínez Ocasio — focused on how is amazed by his good fortune.
“The biggest feeling is being grateful,” Bad Bunny says. “I feel I’m happy, but I’m just processing and taking it one day at a time and just living. … But at the same time, I feel more excited (for) all the people than even for me — about my family, about my friends, people that I know that they always have believed in me. And they are happy.”
And while he’s trying to “not think too much about it,” he acknowledged that it’s hard to keep the performance out of his head.
“Last night, I couldn’t sleep because I was thinking,” he said during the press conference, moderated by Apple Music’s Zane Lowe and Ebro Darden. “I want to think that it’s just 13 minutes of doing something that I love. I’m trying to to enjoy it, and I know I’m going to have fun. At the end of the day, that that’s what I’m trying to focus — enjoy the moment.”
Bad Bunny, it would seem, has had many moments to savor in a career in which he has sold more than 120 million records, earned six Grammy Awards and 17 Latin Grammys and was recognized as the most-streamed artist on Spotify in 2020, 2022 and 2025.
If there is an album of which he is most proud it would likely be his blockbuster sixth solo studio effort — 2025’s “Debí Tirar Más Fotos” — which on Sunday became the first Spanish language outing to win Album of the Year at the Grammy Awards.
The singer on Thursday referred to the album as “one of the most — if not, I think, the most — special projects that I have ever done. I was trying to connect with myself and my roots — who I am.”
He also reflected back upon his first Super Bowl Halftime Show appearance, in 2020, when he was one of the guests during the Jennifer Lopez and Shakira headlined performance at Hard Rock Stadium in Miami. Did that taste of the bright lights — and the biggest stage in all of music — motivate him to try and someday headline his own Halftime Show?
“Actually, no. It’s not that I said, ‘Oh, I want to come back here by myself.’ I never (was) looking for this,” Bad Bunny says. “My biggest pleasure is just create. Have fun doing it and connect with the people. When I drop a song that I’m speaking about my feeling, or if I drop a song speaking about what I did last night, and people connect with me. That’s the best feeling.”
Just don’t ask him about sports.
“Well, I’m not good at sports,” Bad Bunny says. “I come from Puerto Rico. There’s baseball, boxing, basketball — a lot of sport. Actually, we we have a football player playing at the at the Super Bowl from Puerto Rico. So, yeah, I grew up watching sports and playing sports very bad. But I do love sport.”
If he has a goal with the Halftime Show, Bad Bunny offered that just wants “people to have fun.”
“People only have to worry about (dancing). I know that I that I told them that they they had four months to learn Spanish, (but) they don’t even have to learn Spanish. It’s better if they learn to dance.”
Super Bowl Halftime Show superstar Bad Bunny walks the stage during a Super Bowl LX pregame and Apple Music Halftime Show press conference at Moscone Center in San Francisco, Calif., on Thursday, Feb. 5, 2026. (Ray Chavez/Bay Area News Group)
Super Bowl Halftime Show superstar Bad Bunny, center, stands with Apple Music Radio hosts Ebro Darden, left, and Zane Lowe after a Super Bowl LX pregame and Apple Music Halftime Show press conference at Moscone Center in San Francisco, Calif., on Thursday, Feb. 5, 2026. (Ray Chavez/Bay Area News Group)
Super Bowl Halftime Show superstar Bad Bunny acknowledges members of the media after a Super Bowl LX pregame and Apple Music Halftime Show press conference with Apple Music Radio hosts Ebro Darden and Zane Lowe at Moscone Center in San Francisco, Calif., on Thursday, Feb. 5, 2026. (Ray Chavez/Bay Area News Group)
Apple Music Radio hosts Ebro Darden, left, and Zane Lowe interview Super Bowl Halftime Show superstar Bad Bunny during a Super Bowl LX pregame and Apple Music Halftime Show press conference at Moscone Center in San Francisco, Calif., on Thursday, Feb. 5, 2026. (Ray Chavez/Bay Area News Group)