This year, a San Francisco cable car will be the star of at least one prominent Super Bowl ad. But for attentive locals, the commercial might raise eyebrows.

That’s because the 30-second advert for Oikos is weird. Not because actor Kathryn Hahn (“Agatha All Along”), fueled by a yogurt protein shake, manages to push a San Francisco cable car up a hill.

That feat of strength is covered by suspension of belief, but other elements of the ad might be hard for SF locals to ignore.

Oikos released the commercial last week, in advance of the game. In the clip, Hahn is touring San Francisco via cable car, joined by Derrick Henry, a running back for the Baltimore Ravens. Naturally, both are enjoying Oikos products, when the cable car suddenly screeches to a halt.

“Sorry folks, we’re stuck,” an operator tells the riders. “Tour’s over.” (Inaccuracy No. 1: Would a cable car operator ever refer to the ride as a “tour”?) Hahn then hands her yogurt drink to Henry and proceeds to push the car over the hill, past a conspicuously generic corner store.

The view of the Golden Gate Bridge is all wrong. The cable car appears to be on a road that’s not part of any actual cable car route. The corner store in the ad bears a sign identifying it as “The Corner Market,” established in 1969, which does not appear to be a real business. All of which prompts the question: What’s real, and what’s CGI?

“Every bumper on that game is going to be a beauty shot of San Francisco, so I assume they’re just tailgating on that,” Rick Laubscher, president of Market Street Railway, a nonprofit preservation society, told SFGATE.

Michael Roccaforte, a spokesperson for the San Francisco Municipal Transportation Agency, told SFGATE that the agency was not aware of the ad. Neither the cable car nor the track is SFMTA’s, he said.

So was the whole thing CGI? No. An Instagram video shared by Oikos includes a snippet of the ad’s filming process, which seems to include a physical, non-CGI cable car.

Laubscher told SFGATE that the cable car that appears in the commercial is from a line that ran through the Tenderloin and went out of service in the 1950s. Back then, the city sold off a number of cable cars, and one entrepreneur, Arnold Gridley, bought up a small collection of original cable cars, put the cars on rubber wheels and motorized them. Until his death in 2004, Gridley lent his cars to filmmakers and advertisers looking to insert San Francisco flair into their shoots. Laubscher guessed that the cable car used in the commercial was one of those motorized cable cars.

In an email to SFGATE, Manijeh Fata, director of San Francisco’s film commission, confirmed that the Oikos commercial did film in San Francisco. According to filming notices reviewed by SFGATE, the commercial shot in October in three locations: Russian Hill (Filbert Street between Hyde and Jones), Telegraph Hill (Vallejo Street between Sansome and Montgomery), and North Beach (Montgomery Street between Green and Broadway). Those stretches of road are not on cable car routes, which could explain why the view of the Golden Gate Bridge is wrong.

Shooting a commercial like this with an actual cable car would “literally be impossible,” Laubscher said. “You can’t really stop these things and start them anytime you want on a hill.”

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This article originally published at Super Bowl cable car ad plays fast and loose with SF geography.