While the big Super Bowl showdown between the New England Patriots and the Seattle Seahawks got underway, the A-list attendees began to make their presence known with the ever-savvy Kim Kardashian using the biggest TV event of the year to announce some big personal news.

Kardashian was spotted in the stands with British race car driver Lewis Hamilton, confirming rumors that they are an item, according to TMZ and Page Six. This appearance comes just after their reported romantic escapade in Paris, France, earlier this month.

Photos of the pair went viral on X after they appeared on the screen of the globally televised broadcast.

SANTA CLARA, CALIFORNIA - FEBRUARY 08: (L-R) Jordan Mailata, Curtis Robinson, Alex Highsmith, Cameron Dicker, Bobby Okereke, Jordan Love, Jarrett Payton, Brittney Payton, Travis Kelce, Kyren Williams, Grant Delpit, Bobby Wagner, Garett Bolles, Arik Armstead, Logan Cooke and Kenny Moore II are seen during the Super Bowl LX at Levi's Stadium on February 08, 2026 in Santa Clara, California. (Photo by Neilson Barnard/Getty Images)SANTA CLARA, CALIFORNIA – FEBRUARY 08: (L-R) Jordan Mailata, Curtis Robinson, Alex Highsmith, Cameron Dicker, Bobby Okereke, Jordan Love, Jarrett Payton, Brittney Payton, Travis Kelce, Kyren Williams, Grant Delpit, Bobby Wagner, Garett Bolles, Arik Armstead, Logan Cooke and Kenny Moore II are seen during the Super Bowl LX at Levi’s Stadium on February 08, 2026 in Santa Clara, California. (Photo by Neilson Barnard/Getty Images) 

Meanwhile, Travis Kelce also was at the game, though there was no sighting of his even more famous girlfriend, Taylor Swift. The Kansas City Chiefs tight end was there, not as a player, as in the past two years, but as a spectator. He joined other NFL luminaries on the field for the presentation of the Walter Payton Man of the Year award.

Kelce has been a presence at Super Bowl parties the past few days, but he’s been solo, no doubt leaving Swift fans wondering if he made the trip himself. Of course, it’s also possible that she’ll meet him in a luxury box after being snuck into Levi’s Stadium in Santa Clara.

NBC cameras also caught Justin and Hailey Bieber in their luxury box, while Adam Sandler was in another luxury box, perhaps alongside Netflix CEO Ted Sarandos.

Jay-Z, the NFL’s partner in producing the Super Bowl’s Halftime Show and other entertainment, was spotted before the game started, with his daughter Blue Ivy Carter.

SANTA CLARA, CALIFORNIA - FEBRUARY 08: Chris Pratt and son, Jack Pratt attend Super Bowl LX between the Seattle Seahawks and the New England Patriots at Levi's Stadium on February 08, 2026 in Santa Clara, California. (Photo by Chris Graythen/Getty Images)SANTA CLARA, CALIFORNIA – FEBRUARY 08: Chris Pratt and son, Jack Pratt attend Super Bowl LX between the Seattle Seahawks and the New England Patriots at Levi’s Stadium on February 08, 2026 in Santa Clara, California. (Photo by Chris Graythen/Getty Images) 

Chris Pratt and Jon Bon Jovi also had a special assignment for the game and were on the field before the it started. Seattle Seahawks fan Pratt introduced the players as they entered the stadium, while Bon Jovi did the same for his beloved New England Patriots.

Kendall Jenner and 21 Savage were seen heading into the stadium together, while Roger Federer, Robert Irwin and Travis Scott also were photographed on the sidelines.