But if one looks closer, there are notable differences between the San Francisco Bay Area and the rest of state, and even the major urban areas, including Los Angeles. In many ways, the Bay Area stands alone on AI.
Let’s take work. The San Francisco Bay Area is ahead of the curve on AI use in the Golden State. More than half of the area’s employed residents say that AI has changed their career path, shifted their career focus, or is causing them to consider how AI might impact future job prospects. Elsewhere in the state, majorities report that AI has not had any impacts on their careers or plans. Bay Area employed residents are more likely than Angelenos or all Californians to use AI daily at work, to report that AI has improved their work productivity, and to be very interested in receiving AI training.
The experience in the workplace seems to influence the more general perspectives on the economy and the future of work. Related to their higher exposure to AI, Bay Area residents are more likely to believe that AI is “very important” to the state’s economic growth, to think that AI use will increase at work, and to say that AI skills will be “extremely important” to work in the future. Notably, Bay Area residents are less likely to think that AI will lead to fewer jobs in the future, while Californians elsewhere hold a gloomier view.
It’s worth pausing for a second on these findings and the notable gaps between the Bay Area and Los Angeles, as well as the state more generally. The Bay Area economy has been re-energized by the surge of interest in AI, with attendant effects for San Francisco. San Jose has taken an active policy lead on AI issues, and Mayor Matt Mahan has deployed it aggressively in service delivery and transportation. Los Angeles and San Diego remain global leaders in deep technology and biotech, but the emergence of generative AI has also posed challenges for the entertainment sector. Chat GPT-3 was released in November 2022; in March 2023, members of the screenwriters guild—later joined by members of the screen actors union—went on strike, with the use of AI being one of the central issues in the labor negotiations.
Residents of the Bay Area not only hold notably different opinions on the future of work and the economy, but they have also experienced different versions of its impacts. Across most of the work-related findings, residents of Los Angeles and the Central Valley are more likely to share perspectives than those of Los Angeles and the Bay Area.
Bay Area exceptionalism as it comes to thinking about AI extends beyond the marketplace to include issues around government, policymaking, and education. Majorities in the Bay Area believe that it is important for government to use AI to improve the efficiency of its work. Forty percent of Bay Area residents hold the optimistic view that AI can facilitate productive policy outcomes. Bay Area residents are also more likely than others to support a state policy that promotes the advancement of AI literacy through instruction in California schools. However, there is consensus on the impacts of AI on democracy, elections, political polarization, civil dialogue, citizen engagement, and voter information.
Use has also encouraged a heightened sense of the risks that society is taking with this greater exposure to AI. Bay Area residents are more concerned about the AI risks of bias and discrimination, harmful content, hallucinations, and decreased work quality. There is broader consensus on risks involving privacy, deepfakes, fraud, and misinformation.
AI, as engineers and experts have noted, likes to surprise. Its near- and medium-term impacts on science, medicine, work, and even existential safety remain hotly debated. As it turns out, the major metropolitan regions of California are experiencing the nascent AI-present and see the AI future differently. Somebody will be surprised.