Valentine’s Day week at the Original Los Angeles Flower Market included the arrival of millions of fresh-cut flower stems at its location in the Los Angeles Flower District in downtown L.A.
Savvy customers are picky about the flower varieties and colors they love to give for Valentine’s Day. The top best selling flower in 2026 are roses — the traditional choice for Valentine’s Day — and blush and white color roses join the classic red option as being popular with the public, according to an OLAFM press release. The “hot” in demand Valentine’s Day flowers this year also include anemones, peonies and tulips.
People shop for flowers in the Los Angeles Flower District on Friday, February 13, 2026. (Photo by Sarah Reingewirtz, Los Angeles Daily News/SCNG)
Young men make their way through the Southern California Flower Market before Valentine’s Day in the Los Angeles Flower District on Friday, February 13, 2026. (Photo by Sarah Reingewirtz, Los Angeles Daily News/SCNG)
Jenaro Sanchez keeps roses stocked for Valentine’s Day at his business Bloom Connection he co-owns with his wife Jessica Tiobol in The Original Los Angeles Flower Market on Friday, February 13, 2026. (Photo by Sarah Reingewirtz, Los Angeles Daily News/SCNG)
Victor, who works in the Southern California Flower Market, fills an order before Valentine’s Day in the Los Angeles Flower District on Friday, February 13, 2026. (Photo by Sarah Reingewirtz, Los Angeles Daily News/SCNG)
Ampara Barajas stocks flower bouquets at Julia’s Wholesale Flowers for Valentine’s Day in The Original Los Angeles Flower Market on Friday, February 13, 2026. (Photo by Sarah Reingewirtz, Los Angeles Daily News/SCNG)
People visit the Southern California Flower Market and The Original Los Angeles Flower Market before Valentine’s Day in the Los Angeles Flower District on Friday, February 13, 2026. (Photo by Sarah Reingewirtz, Los Angeles Daily News/SCNG)
Getting ready for Valentine’s Day people shop for flowers at Beth Madisson Wholesale in The Original Los Angeles Flower Market on Friday, February 13, 2026. (Photo by Sarah Reingewirtz, Los Angeles Daily News/SCNG)
Kanani Miller, 2, of Highland Park, and her parents Ryan Miller and Shannon McMillen and their dog Hula visit the Los Angeles Flower District on Friday, February 13, 2026. (Photo by Sarah Reingewirtz, Los Angeles Daily News/SCNG)
Show Caption
1 of 8
People shop for flowers in the Los Angeles Flower District on Friday, February 13, 2026. (Photo by Sarah Reingewirtz, Los Angeles Daily News/SCNG)
Valentine’s Day is one of the busiest times during the year for the flower market. The other especially busy holidays are Mother’s Day, Easter and Christmas.
The wholesale flowers delivered to the OLAFM are grown in locally in California (Carpinteria, Oxnard and San Diego County), and also internationally (Colombia, Ecuador, Italy, the Netherlands and New Zealand).
The Original Los Angeles Flower Market was founded in 1919 by a group of 30 local growers known as the Florists’ Exchange, and in 1921 the first warehouse was built for the market in downtown Los Angeles.
In 2026, the market has more than 35 vendors that sell not only cut flowers but also foliage for bouquets and other designs, and floral accessories. The OLAFM includes its main sales floor and dozens of member merchants in surrounding facilities.
Hours on Valentine’s Day: 4 a.m.-3 p.m. Feb. 14. Daily admission for the public, $2; free for ages 16 and younger when accompanied by an adult.
Regular hours at the market: 5 a.m.-noon Monday-Thursday; 5 a.m.-2 p.m. Friday-Saturday; closed on Sundays. Facts about the OLAFM including parking: www.originallaflowermarket.com/contact-us
The Original Los Angeles Flower Market, located within the Los Angeles Flower District, 754 Wall St. (between Seventh and Eighth streets), Los Angeles. www.originallaflowermarket.com/