The mayor of Flavortown was spotted in the Sacramento area on Thursday, leading folks online to wonder what he was up to in the City of Trees.
Celebrity chef and TV personality Guy Fieri met fans on Thursday evening in an Arden Arcade beverage store, promoting his tequila and mezcal brand developed in collaboration with rock singer Sammy Hagar.
According to a news release, eager fans were able to take photos with Fieri and get an autographed bottle of his Santo Spirits tequila at the Total Wine and More store at 2121 Arden Way.
Fieri and Hagar launched their joint tequila venture in 2019, working with a third-generation distiller in the birthplace of tequila: Jalisco, Mexico. The Santo Spirits brand includes blanco, overproof blanco, reposado and añejo tequilas, as well as a unique Mezquila — a first-of-its-kind hybrid mezcal and tequila drink.
Guy Fieri celebrates launch of Waterloo Sparkling Water x Guy Fieri’s Flavortown limited-time flavors on April 10, 2025 in New York City. Bryan Bedder Bryan Bedder/Getty Images for Waterloo Sparkling Water Who is Guy Fieri?
Fieri is a celebrity chef and restaurateur who started his restaurant empire in Northern California with casual dining concepts. He’s a Humboldt County native and spent time in Sacramento at the Red Lion, according to previous Bee reporting. He graduated from American River College’s culinary arts program before attending the University of Nevada, Las Vegas.
In 2006, Fieri won Food Network’s television competition show, “Next Food Network Star” and was awarded his own series, the Emmy nominated “Guy’s Big Bite,” according to his website bio.
He’s most well-known for his show “Diners, Drive-ins and Dives” which featured his iconic red Camaro and visited small restaurants across the U.S.
Now he owns more than 80 restaurants under 17 different brands, along with Flavortown Kitchen — a delivery-only brand that operates through apps like DoorDash and UberEats.
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Camila Pedrosa is a service journalism reporter at The Sacramento Bee. She previously worked as a summer reporting intern for The Bee and reported in Phoenix and Washington, D.C. She graduated from Arizona State University with a master’s degree in mass communication.