While visiting her dad in Rosarito, Mexico, during a college break in the early 1990s, Robyn Spencer found her calling.
Spencer said she originally thought she would be going to work in Washington in public service, but she found out from a group of college girls in Rosarito during school vacation that San Diego State University had a recreation and leisure studies program (now hospitality and tourism management).
“One of the girls said she was in that major to learn about events, entertainment and business to take over her dad’s boating company,” Spencer said. “The major is not just about being a park ranger or something. So I learned that I could use this major to throw parties and events.”
After that, Spencer switched majors, earned her bachelor’s in recreation and leisure studies from Cal State Sacramento and began her new journey as an event coordinator and producer. She started working with the parks and recreation departments in Sacramento and Folsom.
“I figured out a few things and found out that I really had a great knack for being able to organize several components together,” Spencer said. “I learned how to get sponsors because parks and rec departments don’t really have any money. Then I really got a passion for putting the pieces together and bringing together the community and people.”
Over the years, she worked as an event producer for various companies and businesses.
In 2018, Spencer got the itch to start her own business because she found that previous clients were always calling her for advice or a favor to help them connect with a sponsor or business.
“That’s where I figured out that, rather than being just limited to working for one restaurant or company, I should take this book of businesses I already have and help as many people as I could through my own company,” Spencer said.
In 2019, she officially started her own boutique event production, sales and business development company, The Mob Squad. The Mob Squad works with clients and leads event production on public and private events such as conventions coming to San Diego, weddings, East Village Tavern and Bowl and the San Diego International Film Festival.
Spencer is also super passionate about community events in the East Village, where she lives. Her favorite events to plan and be part of are the East Village Association’s opening day block party during Padres home opener and the Christmas tree lighting at Faultline Parkin in December.
“I think the East Village is such a cool place to be,” Spencer said. “As I look out my window, I’m looking at the number one ballpark in America. That’s pretty cool. We’ve got this beautifully constructed library that has the most amazing rare book room, and on top of the roof, you have a beautiful view, and you’re just looking at history.”
Spencer added, “There are so many monumental things here just in East Village, combined with these great places to eat and artwork and murals on the walls. The area is thriving, and it’s still kind of this big hidden secret… East Village is 130 blocks.”
Here are Spencer’s favorite places she recommends visiting in the East Village.
Robyn Spencer is the owner of The Mob Squad, a boutique event production, sales and business development company (Robyn Spencer)
Q: Where is your favorite dining option?
A: Cowboy Star. From the cushy, whimsically decorated bar stool to the long-time staff and the phenomenal happy hour menu featuring some of their best wines at a price you won’t believe. The vibe is friendly, the cuisine is top-notch and even the french fries rock!
Q: What is your favorite small retail business or pop-up vendor to support?
A: Wotown. This is a vintage gem. Not only does this team work to curate some cool old school threads, but they also create their own merch and can do custom printing for you too.
Q: Where is your favorite open space?
A: One of my favorite routes is walking down J Street, crossing the bridge over Harbor Boulevard, and then heading down the stairs by the Bayfront Hilton to stroll along the waterfront through Seaport Village and relaxing at Embarcadero South. It’s the perfect mix of city views and coastal vibes, and it’s especially fun on a Sunday Funday with plenty of great spots along the way for bites and sips.
Q: Where is the best piece of artwork?
A: On the side of a building at 10th Avenue and Market. It was part of a mural project with women from the world flown in to create their selected murals on the walls of East Village, in particular, the piece that says “BE TRUE.” While it’s black and white, it is a gorgeous landmark and reminder to take a beat, reflect and be yourself.
The Quartyard in East Village, as seen on Friday, Feb. 13, 2026. The venue includes a stage, bar, kitchen and a variety of artwork. (Kristian Carreon / The San Diego Union-Tribune)
Seahorse Coffee at Quartyard in East Village on Friday, Feb. 13, 2026. (Kristian Carreon / The San Diego Union-Tribune)
Artwork is displayed throughout Quartyard, an event space that includes a stage, bar and other amenities, in East Village. (Kristian Carreon / The San Diego Union-Tribune)
The Quartyard in East Village, as seen on Friday, Feb. 13, 2026. The venue includes a stage, bar, kitchen and a variety of artwork. (Kristian Carreon / The San Diego Union-Tribune)
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The Quartyard in East Village, as seen on Friday, Feb. 13, 2026. The venue includes a stage, bar, kitchen and a variety of artwork. (Kristian Carreon / The San Diego Union-Tribune)
Q: Where is your favorite entertainment attraction or historic landmark?
A: Quartyard is hands down one of my favorite attractions. It has an incredible sound system, great drinks on tap and an atmosphere that’s both laid-back and electric, at the same time. I love how the vibe effortlessly shifts from house and R&B to Latin jazz, rap, and so many other genres, showcasing a wide range of talented artists. It’s one of those spaces where you can discover new music, connect with the community and just soak in San Diego’s creative energy all in one place.