Private equity-backed chain continues LA expansion with Sunset Strip takeover.
EoS Fitness plans to expand its Los Angeles presence with a $6 million overhaul of a former Crunch Fitness location on the Sunset Strip, introducing a new premium concept slated to open in 2027.
The fast-growing gym chain will take over the space at 8000 Sunset Blvd., at the corner of Crescent Heights Boulevard, after Crunch Fitness closes its West Hollywood outpost on March 31. EoS is partnering with property owner Kimco Realty on the renovation, which will convert the site into what the company calls “EoS Lux,” an elevated version of its fitness model.
The project marks another step in the company’s rapid Southern California expansion. EoS already operates locations in downtown Los Angeles, Hollywood, and at the Beverly Center. Earlier this year, the private equity-backed company acquired 23 Gold’s Gym locations across the region, increasing its overall footprint by nearly 20% and making Southern California its largest market.
The planned West Hollywood club will include traditional fitness amenities along with recovery-focused features such as a cold plunge, hot tub, infrared sauna, Power Plate equipment, stretch tables, and red light therapy rollers. Members will also have access to Hyperice percussion devices, Normatec compression boots, CryoLounge+ lounger,s and massage chairs.