A Los Angeles retailer that’s spun up TikTok momentum is landing at Stonebriar Centre in Frisco.
Edikted is set to arrive at the North Texas mall in August, according to the company. It will be just the second in Texas with another store in the Houston area set to open in May.
“Opening a retail location in Dallas is a strategic next step for us because it builds directly on our existing customer data and real-world engagement,” the company said.
“We have a large and growing consumer base in Texas and our previous community pop-up events in the region were highly successful. We’re excited to bring our physical retail experience to our Dallas customers who have shown strong local demand and brand enthusiasm.”
D-FW Retail News
Edikted, which has drawn about 1 million followers on TikTok, is a Generation Z-oriented brand specializing in women’s clothing. It’s attracted celebrities such as Addison Rae and Hailey Bieber.
The new retail arrival bolsters Stonebriar Centre, which is set to bring in others this year. They include Alo, the yoga clothing company, Urban Outfitters, the lifestyle clothier, Offline by Aerie, which is part of American Eagle Outfitters, and Princess Polly, a clothing company with Australian roots, according to GGP, the landlord of the mall.
Stonebriar Center is also set to launch Dick’s House of Sport, a newer version of the popular retailer that’s more interactive.
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At Edikted, expect a curated mix of the online bestsellers and new releases on products across its categories, it said. The brand lists about a half dozen other states with the store today, including New York and Florida.
“We design our retail locations to balance staple favorites with the newest collections so visitors can shop tried-and-true styles while discovering new pieces that reflect our latest trend innovation and seasonal offerings,” the company said.