2800 Geary Boulevard south-facing facade, illustration by Kip Coleman Architecture
Updated plans have been filed for a seven-story apartment complex at 2800 Geary Boulevard in San Francisco’s Presidio Heights. The project is among the first applications to utilize the Housing Choice-San Francisco program, part of the recently passed San Francisco Family Zoning Plan. JS Sullivan is responsible for the application.
The roughly 78-foot-tall structure will add 49 dwelling units and approximately 540 square feet of commercial retail to the corner lot. Apartment sizes will vary, with six studios, 18 one-bedrooms, 21 two-bedrooms, and four three-bedrooms. The podium-style structure will comprise a two-story concrete podium above a five-story wood structure. Parking will be included for 47 cars across several stackers in the ground-floor garage, and 49 bicycles in a dedicated room accessible from along Wood Street.
Kip Coleman Architecture is responsible for the design. While renderings have not been published, the facade elevations show a stripped-down aesthetic with balconies and floor-to-ceiling windows.
According to the city’s planning department, the San Francisco Family Zoning Plan started with public outreach in 2023. Legislation for the plan was introduced by Mayor Daniel Lurie in June 2025 and approved by the city in December. The Housing Choice-San Francisco program is considered an alternative to the State Density Bonus Law, with additional parameters on height and bulk controls. Unlike the State law, the HC-SF Program does not require on-site affordable housing.
The quarter-acre property is located at the corner of Geary Boulevard and Wood Street. Demolition will be required for an abandoned auto shop. Future residents would be just a few blocks away from the City Center shopping mall, two blocks from the USF Lone Mountain campus, and a few blocks from the UCSF Laurel Heights redevelopment project led by the Prado Group.
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The estimated cost and construction duration have not yet been established.
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2800 Geary Boulevard JS Sullivan Construction Kip Coleman Architecture
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