SAN FRANCISCO (KGO) — For decades, Planned Parenthood has been synonymous with reproductive health care and abortion access. Now, some Northern California clinics are adding a new offering to the brand: aesthetics.
The Wall Street Journal first reported Sunday on Planned Parenthood’s expansion into services like Botox. Planned Parenthood Mar Monte – the nation’s largest affiliate which serves much of Northern California – confirmed it is testing new revenue streams through offerings such as Botox and IV hydration at select clinics.
“We really see this as adapting to the world we’re living in and responding to our clients as they move with us throughout their lives,” said Annie Filkowski, the senior director of advocacy with Planned Parenthood Mar Monte.
The expansion is part of a broader rollout that began late last year. Sedation for office procedures launched late October, followed by enhanced perimenopause care via telehealth in mid-December and nitrous sedation – or laughing gas – in January.
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The move comes as Mar Monte faces a $100 million shortfall amid federal budget cuts. Last month, California lawmakers approved a $90 million emergency grant to help shore up funding for Planned Parenthood affiliates across the state.
Still, the addition of Botox has raised eyebrows.
“Whatever your reason may be, we want folks to be able to trust Planned Parenthood Mar Monte for that judgment-free care with expert health care providers,” Filkowski responded.
Filkowski said the affiliate views the new offerings as a way to adjust its business model amid uncertainty.
“We do see this as adjusting our business model for more of those unknowns,” she said. “We don’t know what’s to come in the future.”
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Dr. Monica Gandhi, a professor of medicine at UCSF, says the shift reflects broader strain across the health care industry.
“Agencies, to survive, look like they’re getting creative and doing aesthetic services. And I think it’s just sad. I think they should be able to focus on what they do best,” Gandhi said.
Gandhi, an infectious disease specialist, said she doesn’t fault Planned Parenthood, but the Trump administration.
“We’re in an era where the federal government is cutting so much, cutting so many services, not just for people who seek reproductive contraceptive care, but actually cutting HIV preventative services, HIV treatment,” she added.
It remains unclear how much revenue Planned Parenthood expects from its new aesthetics and IV services, which only began last month. Leaders say the goal is to help sustain core reproductive health services as financial pressures mount.
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