NASDAQ-listed firm relocates from Beverly Hills to a 10,000-square-foot penthouse space at “The Now.”
Financial services firm Siebert Financial has signed a major office lease at a newly built mixed-use property on the Sunset Strip, marking the first office tenant for the West Hollywood development.
Siebert Financial and its entertainment subsidiary Gebbia Media have agreed to lease a 10,000-square-foot penthouse office suite with a private terrace overlooking Sunset Boulevard at 8497 West Sunset Boulevard, a property developed by Jeff Appel’s United El Segundo. Arman Mahmoodi of BeachRock Group represented the deal.
Terms of the agreement were not publicly disclosed, though the company described it as a multimillion-dollar, 10-year lease. The move will relocate Siebert Financial from its current Beverly Hills offices at 9378 Wilshire Boulevard and 190 North Canon Drive.
In a statement, the NASDAQ-listed firm said the new office reflects its transition toward a hybrid workplace model following several years of remote work. Gebbia Media, the company’s entertainment arm, owns the Big Machine Rock label. Company officials noted that relocating to Sunset Boulevard places the business in an area long associated with the rock music industry.
The lease fills the final office space at “The Now,” a 30,000-square-foot, three-story development completed about two years ago at the intersection of Sunset and La Cienega boulevards. The building features a prominent two-sided, three-dimensional digital billboard facing the busy corner.
Retail space in the building has already been leased by Round 1 Delicious, a Japanese company that secured the entire first and second floors, totaling about 19,000 square feet. The company plans to open Sora, a Japanese-style food hall expected to debut later this year.The dining concept is planned to feature eight restaurant stalls, including locations for Tokyo eateries Tempura Takiya and Sushikoma.