The 39.4 million people who live in California now have a new tool where they can request that data brokers delete their personal information. That may include their online search histories, social security numbers and where they work, among other identifying data.
The tool is called the Delete Request and Opt-Out Platform (DROP). It was mandated by a 2023 state law called the “Delete Act.” Data brokers have until August to start processing these requests. Nicol Turner Lee, a senior fellow at the Brookings Institution, says it could limit the sale of our information.
“Delete Request and Opt-out Platform (DROP)” from the state of California
“How Californians can use a new state website to block hundreds of data brokers” from CalMatters
“New tool allows Californians to request data brokers to delete personal details” from The Guardian