The global communications agency brings decades of experience to Wines of Georgia’s esteemed wine history and growth trajectory in the United States.
March 10, 2026 (San Francisco, CA) — Wines of Georgia, an agency of the Republic of Georgia dedicated to promoting the country’s wines globally, is proud to announce the appointment of Glodow Nead Communications as Wines of Georgia’s agency of record in the United States. Wines of Georgia continues to see significant growth for its diverse range of high-quality wines in the United States and considers this partnership a catalyst for continued growth in the U.S. market.
“We are looking forward to elevating the sales of wines from our homeland, which not only honor Georgia’s rich winemaking history but demonstrate distinctive contemporary appeal,” said Tamta Kvelaidze, head of marketing & PR at the National Wine Agency of Georgia. “Glodow Nead Communications not only brings an in-depth understanding of wine to our campaign, but also the expertise to tell the story of our culture and values in the U.S.”
While archaeological evidence has proven that Georgia is indeed the birthplace of vitis vinifera, Georgian wine has surged in popularity over the past 20 years as American sommeliers and consumers have discovered the region’s traditions and 30 protected wine appellations, including the well-known mountain regions of Kakheti, Kartli, and Imereti.
Notably, Georgian wine imports to the United States have grown consistently during a period when overall U.S. wine consumption has been falling, demonstrably affirming the quality and value of the wines.
Glodow Nead Communications represents a range of industries including wine, spirits, luxury hotels, restaurants, real estate, and lifestyle across the United States, Asia, Europe, and South America. The agency will provide media support for Wines of Georgia including for the country’s inaugural National Wine Day celebration and conference in Tbilisi on May 8th in addition to national trade and consumer events including VinExpo Miami, Food & Wine Classic Aspen, and New York’s Karakterre. Glodow Nead will also coordinate immersive visits to Georgia’s wine regions for qualified trade and media.
By sharing the stories and bottles that illuminate Georgia’s vibrant and diverse wine regions, this partnership stands to ensure wines from the country continue to build on the reputation that has been established over the past two decades.
“Georgian wines are singular,” said Jeff Nead, principal of Glodow Nead Communications. “After spending some time in Georgia last year, we were struck by the compelling stories being shared by the country’s current generation of dynamic winemakers, stories that come through so clearly in their wines. The cultural tapestry they weave is one we cannot wait to share. We’re looking forward to working in tandem with our Georgian partners to raise these wines and their makers to new heights.”
For more information on the Wines of Georgia or to request samples, please contact winesofgeorgia@glodownead.com.
About Wines of Georgia
Wines of Georgia is the official government agency representing wines made in the country of Georgia. Boasting the longest recorded history of winemaking in the world, Georgia remains one of the most important hubs for viticulture and winemaking today. With a diverse range of appellations, grape varieties, and winemaking styles, the landscape is a living totem to the versatility and potential of fine wine. The mission of Wines of Georgia is to highlight, share, and educate consumers and members of the wine industry globally on the merits and values inherent to its distinctive wines and the culture that surrounds them. For more information, visit www.winesgeorgia.com
About Glodow Nead Communications
Glodow Nead Communications (GNC) is a premier, full-service public relations and strategic communications agency headquartered in San Francisco. GNC is recognized as a leader in lifestyle and hospitality PR, specializing in high-impact media relations, brand development, social media strategy, reputation management, and crisis communications. The agency represents an elite roster of global brands across hospitality, travel, real estate, wineries, specialty foods, and entertainment. With a presence spanning North America and international offices in Singapore and Shanghai, GNC bridges global markets, helping clients cultivate distinct brand identities and secure dominant media presence worldwide. For more information, visit www.glodownead.com.