The United States Postal Service (USPS) is rolling out something quintessentially cool this Friday: A new set of Forever stamps showcasing classic lowriders.
The “Lowrider Forever” stamps feature photos of five gorgeous lowrider models, each with its own proper name, of course:
Let the Good Times Roll/Soy Como Soy: A blue 1946 Chevrolet Fleetline
Eight Figures: A blue 1958 Chevrolet Impala
El Rey: A red 1963 Chevrolet Impala
The Golden Rose: An orange 1964 Chevrolet Impala
Pocket Change: A green 1987 Oldsmobile Cutlass Supreme
The USPS said art director Antonio Alcalá designed the stamps using existing photographs snapped by Humberto “Beto” Mendoza and Philip Gordon, while Danny Alvarado added the pinstriping on the designs.
The stamps are “customized not just to hop, bounce, and glide over the road surface, but also richly adorned with dazzling paint jobs and luxurious interiors,” the USPS noted.
The 78-cent, self-adhesive stamps are sold in a sheet of 15 (three of each lowrider) for $11.70.
‘The Great American Lowrider Tradition’ explores LA’s lowrider tradition. Video broadcast Tuesday Sept. 20, 2022 on Today in LA.
They will officially first be issued out of San Diego but will go on sale nationwide Friday. They can be ordered online, too.
According to the USPS, the commemorative stamps celebrate the lowrider car culture “that is rooted in the working-class Mexican American/Chicano communities throughout the American Southwest.”
NBC Los Angeles is speaking with two owners of the featured lowriders — The Golden Rose and El Rey — Thursday about the lowriders’ stamp close-ups. We’ll bring you those details soon.
For now, this will do: “Alexa, play ‘Low Rider’ by War.”
Big Whit’s customized 1957 Bel Air was a hit at the Dodgers’ World Series celebration. Michelle Valles reports for the NBC4 News at 11 a.m. on Thursday Nov. 13, 2025.