EVEN BUSIER SECOND HALF OF THE MONTH IN DOWNTOWN SACRAMENTO. THE GOLDEN ONE CENTER IS PACKED WITH EVENTS WITH CIF STATE BASKETBALL CHAMPIONSHIPS GOING ON AND CONCERTS AND KINGS GAMES THIS WEEK, AND THEN THE WOMEN’S MARCH MADNESS GAMES COMING UP EARLIER TONIGHT. KCRA 3’S PEYTON HEADLEE CHECKED OUT WHAT OUR LOCAL ECONOMY IS EXPECTING. CALL IT MARCH MADNESS. IT’S FANTASTIC. HOTELS IN DOWNTOWN SACRAMENTO ARE FILLING UP THIS MONTH. WHAT HAPPENS IS THAT ON ONE BOOKEND, THE GOLDEN ONE. ON THE OTHER SIDE, YOU HAVE THE CONVENTION CENTER. JEROME HARRIS, THE GENERAL MANAGER OF THE SHERATON GRAND AND THE PRESIDENT OF THE SACRAMENTO HOTEL ASSOCIATION, SAYS THEY’RE LOOKING FORWARD TO ALL OF THE EVENTS COMING TO TOWN FROM CONCERTS AND KINGS GAMES TO THE WOMEN’S MARCH MADNESS, SWEET 16 AND ELITE EIGHT ROUNDS. INCREDIBLE. I MEAN, YOU KNOW, TO BE PART OF THAT, YOU KNOW, WE DID IT A COUPLE OF YEARS AGO AND IT WAS GREAT COMING BACK. NOW THE DEMAND IS FANTASTIC. HE SAYS THE ECONOMIC IMPACT FROM THE TOURNAMENT IS FAR REACHING. ONE DOWNTOWN FILLS UP. IT KIND OF SPREADS OUT. SO THEN IT GOES TO IRELAND, IT GOES TO THE OTHER HOTEL. SO EVERYBODY BENEFITS. VISIT SACRAMENTO SAYS THE TOURNAMENT HAS HISTORICALLY GENERATED MILLIONS IN ECONOMIC IMPACT. SO YEAH, THE OCCUPANCY DOWNTOWN DEFINITELY GOES UP. SO IF YOU HAVEN’T RESERVED A ROOM YET, DO IT QUICKLY. THERE’S NOT MANY ROOMS LEFT. MONTHS LIKE THIS, ONLY HIGHLIGHTING THE CITY’S GROWTH. SO THERE IS TREMENDOUS DEMAND FOR HOTEL ROOMS DOWNTOWN. AS A MATTER OF FACT, THERE IS A GREAT DRIVE TO BUILD ONE MORE
Sacramento hotels looking forward to busy month with Golden 1 Center’s packed March event lineup
Visit Sacramento said the March Madness tournament has historically generated millions in economic impact.
Updated: 10:22 PM PDT Mar 14, 2026
The Golden One Center in downtown Sacramento is hosting a variety of events this month, including CIF state basketball championships, concerts, Kings games, and upcoming Women’s March Madness games, all expected to boost the local economy.Jeroen Gerrese, general manager of the Sheraton Grand and president of the Sacramento Hotel Association, expressed enthusiasm for the influx of events. “It’s fantastic,” he said. “What happens is that on one bookend, the Golden One, on the other side you have the Convention Center.”Gerrese highlighted the economic impact of the tournament, noting its extensive reach. “Incredible. I mean, you know, to be part of that. You know, we did it a couple of years ago and it was great. Coming back now, the demand is fantastic,” he said. “When downtown fills up, it kind of spreads out. So, then it goes to Arden and it goes to the other hotels. So, everybody benefits.”Visit Sacramento said the tournament has historically generated millions in economic impact, benefiting restaurants, shops, and other local businesses. “The occupancy downtown definitely goes up. So, if you haven’t reserved a room yet, do it quickly. There are not many rooms left,” Gerrese said.The busy month underscores the city’s growth, with Gerrese noting the demand for more hotel rooms downtown. “So there is tremendous demand for hotel rooms downtown. As a matter of fact, there is a great drive to build one more hotel or two more hotels downtown. And we need it,” he said.High school basketball wraps up Saturday night, followed by Kings games and concerts through Thursday night. March Madness is set to kick off on March 27.See more coverage of top California stories here | Download our app | Subscribe to our morning newsletter | Find us on YouTube here and subscribe to our channel
SACRAMENTO, Calif. —
The Golden One Center in downtown Sacramento is hosting a variety of events this month, including CIF state basketball championships, concerts, Kings games, and upcoming Women’s March Madness games, all expected to boost the local economy.
Jeroen Gerrese, general manager of the Sheraton Grand and president of the Sacramento Hotel Association, expressed enthusiasm for the influx of events.
“It’s fantastic,” he said. “What happens is that on one bookend, the Golden One, on the other side you have the Convention Center.”
Gerrese highlighted the economic impact of the tournament, noting its extensive reach.
“Incredible. I mean, you know, to be part of that. You know, we did it a couple of years ago and it was great. Coming back now, the demand is fantastic,” he said. “When downtown fills up, it kind of spreads out. So, then it goes to Arden and it goes to the other hotels. So, everybody benefits.”
Visit Sacramento said the tournament has historically generated millions in economic impact, benefiting restaurants, shops, and other local businesses.
“The occupancy downtown definitely goes up. So, if you haven’t reserved a room yet, do it quickly. There are not many rooms left,” Gerrese said.
The busy month underscores the city’s growth, with Gerrese noting the demand for more hotel rooms downtown.
“So there is tremendous demand for hotel rooms downtown. As a matter of fact, there is a great drive to build one more hotel or two more hotels downtown. And we need it,” he said.
High school basketball wraps up Saturday night, followed by Kings games and concerts through Thursday night. March Madness is set to kick off on March 27.
See more coverage of top California stories here | Download our app | Subscribe to our morning newsletter | Find us on YouTube here and subscribe to our channel