Distinctive Assets compiles the bags each year for select nominees, highlighting luxury brands, small businesses and companies with philanthropic missions.
LOS ANGELES — As Hollywood prepares for the Oscars, a group of top nominees will once again receive lavish “Everyone Wins” gift bags packed with luxury travel experiences, beauty treatments and viral lifestyle products.
The gift bags are assembled independently of the Academy Awards by Los Angeles-based marketing company Distinctive Assets, which has been compiling the high-profile swag packages since 1999.
This year’s bags are slated to go to 25 acting and directing nominees, including Timothée Chalamet, Leonardo DiCaprio, Michael B. Jordan, Emma Stone and Jessie Buckley.
Founder Lash Fary said the packages are designed to recognize nominees’ artistic achievements while spotlighting small businesses and brands with philanthropic missions.
“Our extraordinary nominee gifts are in no way based on need,” Fary said in a statement. “We are acknowledging these amazing nominees while elevating and showcasing small businesses, minority-owned brands, female entrepreneurs and companies that give back at a time when everyone can use a little more fun and frivolity.”
The retail value of the gifts surpass six figures and include high-end travel stays, such as a luxury villa getaway in Costa Rica, an Arctic retreat with Northern Lights views and an Ibiza property for large groups. Nominees will also receive wellness perks ranging from spa treatments and cosmetic procedures to a seven-day retreat focused on rejuvenation.
Other items include Japanese-inspired luggage sets, viral hydration gear, skincare products, gourmet treats and customized services such as interior design consultations and prenuptial agreement packages. The assortment also features cryptocurrency storage devices, cannabis-infused products and designer accessories.
Fary described the bags as an “ultimate consolation prize” meant to celebrate nominees’ contributions to film regardless of the awards outcome.
When do the Oscars air?
The 2026 Academy Awards will air on ABC and will also be available to stream live on Hulu on Sunday, March 14, at 7 p.m. Eastern Time.