Got story updates? Submit your updates here. ›
Strippies, a first-of-its-kind AI-native wellness brand, has officially launched with two innovative oral strip formulations: Sleep and Energy. The company is debuting both products at Expo West 2026, the natural products industry’s largest annual event. Strippies was born from a personal need, with CEO Brooke Bytheway seeking a simple, convenient way to access wellness products. The brand’s oral strips are designed to meet consumers in real moments, offering faster absorption, superior bioavailability, and precise dosing in a discreet, portable format.
Why it matters
Strippies is using AI-driven product development to bring the best wellness products to market at the best value. The company’s AI models analyze thousands of clinical studies, ingredient interactions, and efficacy data to identify optimal ingredient combinations and ratios, ensuring its products remain relevant to modern consumers.
The details
Oral strips represent a meaningful upgrade over traditional capsules and powders, as they use sublingual delivery to transfer nutrients directly through the mouth. This offers faster absorption, superior bioavailability, and precise dosing. Strippies’ two initial products are Strippies Sleep, which supports natural sleep onset, sleep quality, and restoration without dependency, and Strippies Energy, which delivers sustained mental clarity and physical vitality throughout the day without stimulant crash.
Strippies officially launched in March 2026.Strippies debuted its products at Expo West 2026, the natural products industry’s largest annual event.
The players
Strippies LLC
A first-of-its-kind AI-native wellness brand that has launched two innovative oral strip formulations: Sleep and Energy.
Brooke Bytheway
The CEO of Strippies, who developed the brand out of a personal need for a simple, convenient way to access wellness products.
Max Ninthara
The COO of Strippies, who oversees the company’s AI-driven approach to product development.
Got photos? Submit your photos here. ›
What they’re saying
“Real life doesn’t work that way. I wanted something simple – a way to have what you need, exactly when you need it.”
— Brooke Bytheway, CEO, Strippies
“We’re using AI intentionally to bring the best product to market at the best value. From ingredient sourcing to manufacturing to marketing and distribution, AI gives us superpowers — and we pass those savings back to consumers.”
— Max Ninthara, COO, Strippies
What’s next
Strippies plans to continue expanding its product line and leveraging AI-powered innovation to disrupt the supplement category.
The takeaway
Strippies is using cutting-edge AI technology to develop innovative, efficacious wellness products that are designed to meet the needs of modern consumers. By combining scientific rigor with intelligent, technology-driven formulation, the brand is setting a new standard in the supplement industry.