Festival season has arrived in Southern California and with it comes festival fashion.
Popular fast-fashion brand SHEIN announced it will bring its trendiest 2026 festival threads to Los Angeles in a four-day pop-up shopping experience.
The SHEIN Festival House Pop-Up will take place at 8175 Melrose Ave. from 11 a.m. to 6 p.m. on March 26-March 28, and from 11 a.m. to 5 p.m. on March 29.
SHEIN said the pop-up will showcase buzzy, “festival-ready looks” spanning genres, including “Boho Festival, Cowgirl, Retro Streetwear, Punk Rock, and Desert Rave.”
Only card payments will be accepted at the pop-up, and entry is first-come, first-served, a social media post from SHEIN said.
2026 festival season fashion trends
The online fashion retailer released findings this week from its “2026 Fashion Trends Survey,” which polled 18,603 U.S. shoppers from March 2 to March 9 on their festival planning, packing, and styling of their outfits.
Some highlights, per SHEIN:
69 percent of festivalgoers start planning their looks at least one month before a festival.
58 percent of festivalgoers prep two or more outfits per day.
62 percent of festivalgoers said price is one of their top factors when shopping for festival looks; 49 percent factor in comfort.
73 percent of festivalgoers said comfortable shoes are the most important item to pack for a festival; 67 percent said sunglasses are that must-pack item.
Five festivals coming soon to SoCal:
With festival season on the horizon, here are five major events coming to Southern California: