Indian Motorcycle Ranked Highest in 2026 Web Lead Response Study; Industry Enters 5th Year of Stagnant Performance | News

AUSTIN, Texas–(BUSINESS WIRE)–Mar 23, 2026–

Indian Motorcycle dealerships were ranked highest in the 2026 Pied Piper PSI ® Internet Lead Effectiveness ® (ILE ® ) Powersports Industry Study, which measured dealership responses to internet sales leads. Pied Piper submitted customer inquiries through 2,133 powersports dealership websites representing all major brands. Indian dealerships maintained their top rank among powersports brands for the fourth year in a row and achieved an average ILE score of 55 out of 100. The total powersports industry, meanwhile, remains stagnant, with the average dealership ILE score stalled in the mid-40s for the fifth year in a row, with many chronic fixable web response issues remaining.

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