The beloved toy store chain is making a comeback ahead of the holidays, with 30 stores set to open across the U.S
The beloved toy chain Toys ‘R’ Us is making a comeback ahead of this holiday season. The company is set to open 30 new stores across the U.S, including two in Southern California.
The expansion is part of an ongoing comeback strategy following the popular brand’s bankruptcy in 2017, where 700 of its iconic, giraffe-themed storefronts closed across the U.S.
The popular toy chain is now opening 10 new flagship stores and 20 seasonal holiday shops across the U.S ahead of the 2025 winter season. Some locations have already opened their doors for business and new or returning customers.
A new flagship store is opening today, Saturday, October 25, at the Camarillo Premium Outlets in Ventura County at 10 am. At 9:30 a.m., there will be a ribbon-cutting to commemorate the opening of the store and welcome customers. The celebration will also include face painting, balloon figures, giveaways, and more activities.
Under parent company WPH Global, Toys ‘R’ Us is aiming to meet consumer demands during the holidays and make a steady return to brick-and-mortar retail. They intend to create smaller, more engaging store layouts to prioritize a family-focused experience for shoppers.
The new Toys ‘R’ Us locations are designed to be interactive and facilitate the excitement of an in-store shopping experience for kids and families. The stores will carry popular and high-demand toy brands such as Barbie, Hot Wheels, LEGO, NERF, Paw Patrol, and more.
“This next phase of growth brings the magic of Toys ‘R’ Us to even more communities across the country — just in time for the holidays,” said Jamie Uitdenhowen to KTLA, the executive vice president of Toys ‘R’ Us at WHP Global.
The company is partnering with Macy’s for some shop-in-shop locations. A seasonal holiday shop is also scheduled to open at Emeryville Mall in the Bay Area.
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