Deeper Cuts Therapy awards highlight mental health impacts in Sacramento
Deeper Cuts Therapy founders Aron King and Dr. Troy Williams highlight their Mental Health Impact Award and efforts to support mental wellness.
WELCOME BACK. THIS MORNING WE’RE SPOTLIGHTING AN IMPORTANT INITIATIVE THAT’S MAKING A REAL IMPACT IN OUR COMMUNITY. WE’RE TALKING ABOUT SUPPORTING MENTAL WELLNESS AND HOW YOU CAN NOMINATE SOMEONE MAKING A DIFFERENCE. JOINING US THIS MORNING ARE THE FOUNDERS OF DEEPER CUTS THERAPY, ERIN KING AND DOCTOR TROY WILLIAMS TO TALK ABOUT THEIR MENTAL HEALTH IMPACT AWARDS AND HOW THEY’RE SUPPORTING MENTAL WELLNESS. THANK YOU BOTH FOR BEING HERE. GOOD MORNING. THANK YOU. EXPLAIN. FOR PEOPLE WHO DON’T KNOW WHAT IS DEEPER CUTS THERAPY. SO DEEPER CUTS THERAPY IS A MENTAL HEALTH INTERMEDIARY. SO IT MEANS IS THAT WE CONNECT INDIVIDUALS WITH MENTAL HEALTH PROFESSIONALS AND ALSO MENTAL HEALTH RESOURCES. WHY DID IT GET STARTED? WHY WAS IT IMPORTANT? SO DOCTOR TROY AND I WERE WORKING OUT IN COMMUNITY, REALLY MEETING PEOPLE WHERE THEY ARE. WE WERE WORKING IN A BARBERSHOP PROGRAM AND WE REALLY THOUGHT, HEY, WHY NOT MAKE THIS BIGGER? WHY NOT INTRODUCE MORE PEOPLE TO MENTAL HEALTH AND REALLY ADDRESS THE STIGMA THAT EXISTS IN MANY COMMUNITIES IN SACRAMENTO AND SURROUNDING AREAS? SURE. OKAY. SO TALK ABOUT THE AWARDS TOO, AND HOW THAT IDEA CAME ABOUT. YEAH. SO BECAUSE OF THAT WORK, WE WERE ABLE TO MEET AND CONNECT WITH SO MANY PEOPLE THROUGHOUT THE COMMUNITY. WE SAW THE WORK HAPPENING THROUGHOUT SACRAMENTO, AND WE SAID, WHAT COULD BE A WAY THAT WE COULD ACKNOWLEDGE PEOPLE DOING THE WORK IN THE COMMUNITY SURROUNDING MENTAL HEALTH. SO WE THOUGHT, HEY, LET’S DO THIS AWARD. OKAY, SO THE NOMINATION IS ACTUALLY IN TODAY, BUT THEY END AT MIDNIGHT. SO FOLKS HAVE ALL DAY. WHAT DO THEY NEED TO DO TO NOMINATE SOMEONE? FILL OUT OUR FORM. IT’S ON OUR WEBSITE AT THERAPY.COM. AND YEAH, IT ENDS TONIGHT. WHAT DO YOU GUYS SEE AS ONE OF THE BIGGEST BARRIERS TO WHY PEOPLE AREN’T SEEKING MENTAL HEALTH SUPPORT AND MENTAL HEALTH CARE? I THINK IT ALL HAS TO DO WITH REALLY NORMALIZING SERVICES. SO AN EXAMPLE THAT I ALWAYS USE IS IF YOU TOLD ME YOU WERE GOING TO DENTIST TOMORROW, I WOULDN’T BE CONCERNED ABOUT YOUR TEETH. BUT IF YOU SAID YOU’RE GOING TO SEE A THERAPIST, SOMEONE MAY THINK, OH, SOMETHING’S GOING ON WITH HER. WHAT IS SHE WORKING THROUGH? RIGHT? AND SO HOW DO WE ADDRESS THAT? HOW DO WE NORMALIZE THAT? AND I THINK IT’S REALLY ABOUT MEETING PEOPLE WHERE THEY ARE AND INTRODUCING THEM TO SERVICES. AND SO OUTSIDE OF REALLY GOING OUT INTO BARBERSHOPS, BEAUTY SALONS, WE ALSO HAVE AN R&B EVENT THAT WE’RE DOING THAT’S A5K 10-K, AND WE HAVE MENTAL HEALTH RESOURCES AND THERAPISTS THERE. SO YOU KIND OF WINDOW SHOP AND SEE IF YOU CAN BUILD A RELATIONSHIP WITH SOMEONE. BUT I THINK THE BIGGEST BARRIER IS THE STIGMA THAT EXISTS AROUND THE SERVICES. AND WE KNOW THAT STIGMA ESPECIALLY EXISTS IN THE AFRICAN-AMERICAN COMMUNITY. HOW ELSE CAN WE OVERCOME IT? SO FOR PEOPLE WHO ARE WATCHING THIS MORNING WHO MAY HAVE RELATIVES OR FAMILY MEMBERS OR PEOPLE WHO THEY’RE CLOSE TO, WHO THEY WANT TO SUPPORT, HOW WOULD YOU SAY THEY SHOULD GO ABOUT DOING THAT? YEAH, I WOULD SAY JUST TALKING MORE ABOUT IT, MAKING IT MORE NORMAL, TALKING WHEN YOU ARE GOING TO THERAPY, TALK ABOUT WHEN YOU ARE STRUGGLING. I THINK THAT’S A BIG WAY TO KIND OF OVERCOME THAT STIGMA THAT EXISTS IN OUR COMMUNITY. ALL RIGHT. SO AGAIN, THE DEADLINE IS TO NOMINATE SOME FOLKS WHO ARE DOING THE WORK ALREADY. THE DEADLINE IS AT MIDNIGHT. TELL PEOPLE WHERE THEY CAN GO. WHAT’S THE WEBSITE DEEPER CUTS THERAPY.COM. OKAY. PRETTY SIMPLE. ALL RIGHT. AND THE FORMS ON THE WEBSITE FOR PEOP
Deeper Cuts Therapy awards highlight mental health impacts in Sacramento
Deeper Cuts Therapy founders Aron King and Dr. Troy Williams highlight their Mental Health Impact Award and efforts to support mental wellness.
Updated: 2:44 PM PDT Apr 6, 2026
An important initiative supporting mental wellness is making a real impact in the Sacramento community, and the founders of Deeper Cuts Therapy are spotlighting their efforts.Deeper Cuts Therapy acts as a mental health intermediary, connecting individuals with mental health professionals and resources. “We were working in a barbershop program, and we really thought ‘Hey, why not make this bigger?'” said Aron King, founder and COO of Deeper Cuts Therapy. “Why not introduce more people to mental health and address this stigma that exists in many communities in Sacramento and the surrounding area?” Through the outreach the organization made in the community, Deeper Cuts Therapy Founder & CEO Dr. Troy Williams saw the work being done to help address mental health. Inspired by this, he came up with the Mental Health Impact Award as a way to recognize individuals making a positive difference. When asked how to support friends and family struggling with mental health, Dr. Williams said, “Just talking more about it, making it more normal. Talking when you are going to therapy, talking about when you are struggling. I think that’s a big way to overcome the stigma that exists in our community.”Nominations can be made here until midnight Monday. See more coverage of top California stories here | Download our app | Subscribe to our morning newsletter | Find us on YouTube here and subscribe to our channel
SACRAMENTO, Calif. —
An important initiative supporting mental wellness is making a real impact in the Sacramento community, and the founders of Deeper Cuts Therapy are spotlighting their efforts.
Deeper Cuts Therapy acts as a mental health intermediary, connecting individuals with mental health professionals and resources.
“We were working in a barbershop program, and we really thought ‘Hey, why not make this bigger?'” said Aron King, founder and COO of Deeper Cuts Therapy. “Why not introduce more people to mental health and address this stigma that exists in many communities in Sacramento and the surrounding area?”
Through the outreach the organization made in the community, Deeper Cuts Therapy Founder & CEO Dr. Troy Williams saw the work being done to help address mental health. Inspired by this, he came up with the Mental Health Impact Award as a way to recognize individuals making a positive difference.
When asked how to support friends and family struggling with mental health, Dr. Williams said, “Just talking more about it, making it more normal. Talking when you are going to therapy, talking about when you are struggling. I think that’s a big way to overcome the stigma that exists in our community.”
Nominations can be made here until midnight Monday.
See more coverage of top California stories here | Download our app | Subscribe to our morning newsletter | Find us on YouTube here and subscribe to our channel