It’s been more than a month since the San Francisco Giants unveiled a new, black jersey. But unless you can physically go to the team’s dugout store at Oracle Park, fans have been foiled in their chance to buy a new jersey by a familiar culprit: Fanatics.
Like with pretty much every major American sports league, Fanatics is the leading merchandise partner for Major League Baseball, thanks to a 10-year deal to be the manufacturer and distributor. That means Fanatics runs the official online shop for the league and all of its teams, including the Giants.
But that exclusivity also makes it the sole target for fans with a litany of errors and issues. Among the top of the list across many sports is the company’s consistent lack of supply to meet the demand of fans. And that sure has proved true this spring when it comes to Giants jerseys.
The Giants officially unveiled their “Gigantes” black jerseys on March 18, one week before they opened the MLB season against the New York Yankees on Netflix. The team made the jersey with the intent to celebrate the franchise’s “rich Latino heritage” and centered Giants players from Latin America in its promotional materials — namely Rafael Devers and Willy Adames, both from the Dominican Republic.
But once the jerseys were available to fans, the online team store offered only two players in the jersey: Devers and Jung Hoo Lee, the Korean outfielder for the team. (There was also a blank Gigantes jersey.)
Within two days of the unveiling, nearly every single Devers option and blank option were out of stock online, and the online store ran out of those options completely shortly thereafter. A month later, the number of jerseys available for the new uniform is down to just a few options for Lee in adult sizes — men’s small and men’s 4XL in the “stadium jersey” for $199.99 and women’s small in the “replica jersey” for $149.99 — and two youth jerseys: Lee’s and a blank one.
The lack of options has left fans in a lurch — and it’s not just tied to the Gigantes jersey, either. SFGATE went to MLBShop.com and analyzed how many jersey options — which include adult sizes, youth sizes, throwback jerseys of ex-players or retired stars, and “fashion” uniforms that will never be worn on the field — were available for all 30 MLB teams on the Fanatics-run website. As of Tuesday afternoon, the Giants’ 74 options rank 21st out of the 30 MLB teams, with some teams having dozens more options, and the Yankees coming in with more than triple the number of options as the Giants, leading the way with 224.
SFGATE reached out to the Giants last month, on March 20, to ask about the lack of inventory and followed up this week. The team did not respond to either request for comment. An inquiry sent to Fanatics through its media request portal also went unanswered as of publication.
Still, it stood out that the Giants’ initial social media push about the jerseys acknowledged the issue at hand. On both Instagram and X, the team told fans who were interested in buying the jersey to come to the team’s dugout store at Oracle Park. Once there, many more player options were available — Adames, Heliot Ramos, the longest-tenured Giants in Logan Webb and more.
But for any Giants fans not able to make it to the downtown San Francisco ballpark? Or anyone crushing hard over Daniel Susac’s torrid start and wanting to rep the rookie catcher, like one fan on Reddit said they were seeking? It seems like Fanatics has left those fans out to dry — or sent them on an overseas hunt to find any alternatives.