The San Francisco home of the man who built Gap, quite literally, is on the market for $17.25 million.
The property in the city’s Russian Hill neighborhood belonged to the late Ann and Bob Fisher, once one of the most prolific retail contractors in the U.S. and who launched his business off building stores for the clothing chain.
Bob’s brother, Donald Fisher, was the co-founder of Gap, which he and his wife, Doris Fisher, launched in San Francisco in 1969. By 1974, when the couple wanted to expand the brand quickly, they turned to Bob, a builder, to construct their stores.
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Bob reportedly developed a system of rolling out stores that became a model for the industry, and by the late ’90s “Shopping Center World Magazine ranked Fisher the largest retail contractor in the United States several years in a row,” according to his obituary.
The three-bedroom house was built by Bob, who died in October, to be his family home in 1998. It’s being sold by his children.
“It’s a special house,” said Stacey Caen of Sotheby’s International Realty – San Francisco Brokerage. Caen brought the home to the market earlier this week alongside colleague Joseph Lucier.
“People are just mesmerized by the views,” she said, which take in the San Francisco Bay, Alcatraz and the Marin Headlands. “When you’re in that living room, it’s the most serene, beautiful, calming room to be in, and you just stare out at the water in front of you.”
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The agents “had an evening showing [on Wednesday] and the sun was setting so perfectly, and two cruise ships were going past in front of Alcatraz. It was remarkable to see,” Caen said.
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The house spans upward of 6,200 square feet, and has oversized windows to take advantage of those sightlines, along with an eat-in chef’s kitchen, a formal dining room, a skylight-topped staircase and a newly refreshed look.
“When we were getting it ready to resell, we took a few months to reimagine the interiors to give it a 2026 look,” Caen said. “We painted every surface, sanded floors, did some repair work—it’s spectacular.”
The late owner’s favorite spot was a room dubbed “Club Bob,” Caen explained. The space was where “he played games, it was his office, where he would watch sports,” and it opens directly onto an ocean-facing balcony.
The agents have seen strong initial interest. “As soon as a good house is on the market it’s getting sold,” Caen said.
That’s no surprise, given how San Francisco’s home market is booming right now.
In March, house prices in the city hit a record median sale price of $2.15 million, up 18% year over year. The city and the wider Bay Area has long been a hotbed of tech money, but its housing market had slumped post Covid. Now, it’s being fueled by the new employment and wealth generated by the AI startup boom, Mansion Global previously reported.