Long Beach, CA (May 4, 2026) – Entertainment icon and serial entrepreneur Snoop Dogg is coming home. On May 9, Snoop Dogg will officially open S.W.E.D. (Smoke Weed Every Day) Long Beach, marking his second cannabis dispensary in California and the first business in his hometown.
Located at 2115 E. 10th Street, the new store represents a powerful full‑circle moment for the Long Beach native, honoring the city that shaped his voice, vision, and legacy.
Long Beach made me who I am and opening S.W.E.D. in Long Beach is my way of showing love to the community that showed love to me. We’re creating jobs, opportunities, and a space that celebrates the culture.”
Snoop Dogg
The store’s bold design honors the early days of hip-hop, mixing cutting‑edge technology with street‑inspired visuals, vibrant colorways, and throwbacks to the classic Snoop era. Inside, guests will find retro arcade games, Snoop’s personal lounge, two live DJ booths, and a state-of-the-art hologram of the icon himself.
Each element was intentionally designed to celebrate Long Beach’s rich culture and community that shaped his journey. Iconic touches, including references to the legendary Hood Rich Lowrider and more.
Snoop Dogg’s return also reinforces his continued commitment to supporting equitable growth within California’s cannabis industry and beyond. Through S.W.E.D., Snoop is expanding his cannabis footprint with purpose, honoring the culture while creating equitable job opportunities and long‑term career pathways for residents at a pivotal moment as the city advances its Grow Long Beach Economic Blueprint.
This is the second store Snoop Dogg has opened under the S.W.E.D. brand. The other is located in Ladera Heights near Inglewood, California.
The official Grand Opening of S.W.E.D. Long Beach will take place on May 9. Snoop Dogg, along with family, will be present for a ceremonial ribbon cutting to commemorate this historic moment. The event is open to persons 21+ with valid ID or 18+ with a valid medical recommendation.
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