SAN FRANCISCO – Dreamforce 2025, the massive Salesforce convention that routinely draws close to 50,000 conventioneers to San Francisco, is almost underway.
Work is progressing at the Moscone Center, where a noticeable San Francisco police presence is in place to help ensure the event is safe for everyone.
Visitors said that while San Francisco faces challenges similar to those of other major cities, they feel secure traveling to and from the convention.
“I’m excited to be back,” said Edmer Abante of Chicago. “I’m not worried about the safety and security. I know we’re in good hands here with everybody at Salesforce. I’m looking forward to participating in all things Dreamforce.”
Benioff clarifies remarks on National Guard
What they’re saying:
Salesforce co-founder and CEO Marc Benioff raised eyebrows over the weekend when he appeared to support the idea of deploying the National Guard to San Francisco to assist law enforcement.
He has since clarified those remarks, emphasizing that safety is a top priority and that Salesforce adds to the city’s resources each year to keep Dreamforce safe.
In a post on social media, Benioff wrote in part, “When I was recently asked about federal resources, my point was this: each year, to make Dreamforce as safe as possible for 50,000 attendees, we add 200 additional law-enforcement professionals — coordinated across city, state, and other partners. It’s proof that collaboration works and a reminder that the city needs more resources to keep San Franciscans safe year-round.”
Salesforce commits millions to city safety
Dig deeper:
Benioff has committed to invest $15 billion through the Partnership for San Francisco and pledged an additional $1 million to boost hiring bonuses aimed at recruiting more police officers to the city.
Supervisor Matt Dorsey, whose district includes the Moscone Center, said he was initially disappointed by Benioff’s earlier comments about the National Guard.
“I’m rooting for Salesforce, and I’m rooting for Dreamforce,” Dorsey said. “I was very disappointed that Marc Benioff said what he said. I think politically it put a target on San Francisco’s back.”
However, Dorsey added that he appreciates Benioff’s commitment to supporting public safety.
“I think Marc Benioff is setting it right,” he said. “I appreciate his support for our police department. Hopefully next year we’ll be in a better spot.”
Dreamforce keynote set for Tuesday morning
What’s next:
Dreamforce officially gets underway Tuesday morning, with Benioff scheduled to deliver the keynote address at 10 a.m.