By Herald Content Studio
Whether you’re spending the day on the sand at Jones Beach, catching a sunset at Robert Moses State Park, catching a wave in Long Beach or simply enjoying an afternoon by the backyard pool, one thing can make or break a summer outing: being prepared.
Long Islanders know that a beach day often turns into an all-day adventure. Between sunscreen, snacks, drinks, beach games and keeping everything cold under the July sun, having reliable gear is just as important as remembering your towel.
Fortunately, RTIC Outdoors is making it easier to upgrade your summer essentials with a sitewide sale featuring up to 50% off select coolers, drinkware, gear and more. For families planning weekend beach trips, frequent boaters or anyone who spends their summer outdoors, it’s an opportunity to invest in equipment designed to withstand years of use.
Here are four standout products worth considering before your next beach day.
A soft cooler built for all-day adventures
For many beachgoers, flexibility matters as much as capacity. The RTIC Ultra-Tough Soft Cooler offers both, making it an excellent option for carrying drinks, sandwiches and snacks while remaining easier to transport than a traditional hard cooler.
Its leak-resistant construction and rugged exterior are designed to handle sandy beaches, boardwalks and docks without worry. Whether you’re walking from the Jones Beach parking field or carrying supplies across the dunes at Robert Moses, a lightweight cooler can make the trip considerably easier.
Sale price: $129 (regularly $365.89)
The perfect cooler for couples and small families
Sometimes bigger isn’t better.
The 16-Quart Road Trip Cooler is sized for a day’s worth of refreshments without taking up unnecessary space in the car or on the beach blanket. It works equally well for a family picnic, a morning fishing trip or an afternoon at the community splash pad.
Its compact footprint makes it easy to fit alongside beach chairs, umbrellas and wagons — especially important during busy weekends when packing efficiently becomes a challenge.
Sale price: $99 (regularly $200)
Hosting friends at the beach? Planning a family reunion by the water? Bringing enough drinks for everyone requires a cooler that can keep up.
The 45-Quart Ultra-Tough Cooler is built for larger gatherings, offering ample storage for beverages, food and ice while maintaining long-lasting cold retention during hot summer days.
It’s also a practical choice beyond the beach, serving backyard barbecues, camping trips, tailgates and boating excursions throughout the season.
Sale price: $239 (regularly $299.99)
Not every outing calls for a full-sized cooler.
The 8-Quart Road Trip Personal Cooler is ideal for solo beach days, lunch breaks, kids’ sporting events or keeping a few cold drinks nearby while relaxing poolside. Its grab-and-go size makes it especially convenient for quick trips when all you need are a few refreshments and snacks.
At under $60 during the current promotion, it’s an affordable upgrade for anyone looking to replace an aging lunch cooler or picnic bag.
Sale price: $59 (regularly $79.99)
Make the most of every summer outing
Long Island summers have a way of filling the calendar quickly. One weekend might mean watching the waves roll in at Long Beach, while the next is spent building sandcastles at Jones Beach, enjoying a sunset at Robert Moses or hosting neighbors in your backyard.
No matter where summer takes you, having dependable gear helps you spend less time worrying about melting ice or worn-out equipment and more time enjoying the day.
With RTIC Outdoors currently offering up to 50% off select coolers, drinkware, gear and more, now is an ideal time to stock up before the busiest weeks of summer.
Whether you’re planning a family beach vacation, a weekend barbecue or simply looking for a better way to keep refreshments cold under the sun, these everyday essentials are built to help make every outing a little more enjoyable.