“Pride and the World Cup were two factors in our ridership increase, but they were far from alone,” said Chris Filippi, a BART spokesperson. “I would even say not necessarily the largest drivers of our June increase. We saw big gains when it came to a variety of public events. That includes the Giants, Valkyries, concerts, many of them happening on the same night.”
Filippi said that the data indicates increased ridership at morning and afternoon peak commute times, so BART is targeting those times with longer trains to accommodate people going to and from work.