Additional Shark Awareness Week offerings include meet-and-greets with the park’s Sydney Shark character, limited-time shark-themed food, beverages and merchandise, and social media features highlighting different shark species housed at the park.

SeaWorld said its conservation efforts include funding shark research through the SeaWorld Conservation Fund and participating in the Association of Zoos and Aquariums’ Saving Animals From Extinction, or SAFE, program. According to the park, the conservation fund has contributed more than $300,000 to shark research and conservation projects.