Anaheim Broadcasting Corporation’s KCAL-FM 96.7 Riverside/San Bernardino will shift to an “All Music, All the Time” classic rock format on Saturday (Aug. 1), expanding the station’s musical focus while reducing on-air interruptions.
The Inland Empire station says in a news release that the revamped format will feature a broader selection of classic rock, with an emphasis on the songs and artists associated with the genre across multiple generations.
The change positions KCAL as a more music-focused station, with fewer interruptions throughout the day. The station said the approach is intended to provide a consistent classic rock sound while building on KCAL’s longtime presence in Southern California’s Inland Empire.
“KCAL has a longstanding history in the Inland Empire, and this next chapter builds on the station’s strong rock heritage,” says Kelly Sanders, COO of Anaheim Broadcasting. “We rebuilt KCAL around the music our listeners grew up on — the songs and the artists that made classic rock — and we built it right here at home. KCAL will deliver a focused, consistent listening experience with broader appeal for both our audience and advertising partners.”
The format change also gives Anaheim Broadcasting two distinct music brands targeting adult listeners in the Inland Empire. KCAL’s classic rock programming will operate alongside sister station KOLA-FM’s (99.9) classic hits format.
The company said the differentiation between the stations will provide advertisers with two options for reaching established adult consumers across the region.
The new KCAL format will be available over the air at 96.7 FM and through the station’s digital streaming platforms.