Jason LavineSenior Vice President, Brand Marketing and CreativeLos Angeles Chargers
Age: 39
Born: Manhattan
Education: Northeastern University, B.A., communication studies; media studies
Family: Engaged to the greatest fiancé in the world, Kaylie Burns
Combining his knack for storytelling and strong passion for sports, Jason Lavine is now in a position to help fans develop a similar love — albeit with a modern twist.
A lifelong New York Knicks and Mets fan, Lavine understands the deep-rooted loyalty people have for their favorite teams and how that passion is often passed down through generations. His own fandom originated with his parents, who were devoted Mets fans. His father attended Mets games at Shea Stadium as a child. Lavine’s memories of attending games with his family as season-ticket holders continue to shape the ideas he develops and help him create content that resonates with fans.
“Generational fandom, that somebody will love you no matter what, through the good times and the bad, comes from creating emotion,” Lavine said. “An emotional relationship between the audience and the brand and the team. My own passions and love are what we try to create and instill in everyone that’s a fan.”
Lavine joined the Chargers in 2017 as managing producer after spending nearly seven years producing digital video content with the New York Jets. Over the years, he has expanded what was once a four-person team into a department of more than 40 full-time staff members that spans content, social media, design, brand creative, digital marketing, production and merchandise. When he was promoted to senior vice president in 2024, he spearheaded a full creative overhaul of the Chargers’ brand while also overseeing game presentation at SoFi Stadium.
“Video is such a key driver for storytelling,” said Lavine. “It can help shape the story you want to tell.”
The Chargers are known for their innovation while engaging younger audiences through the digital landscape. From the team’s viral schedule-release videos — including the Minecraft-inspired 2025 release that generated more than 25 million views and impressions — to behind-the-scenes content, Lavine has successfully paired creativity with organizational scale.
The Chargers’ digital footprint in 2025 included more than 1.66 billion impressions, 85.9 million engagements and more than 505,000 new followers, contributing to a total audience of more than 6.2 million across platforms.