California rolls out ‘Driving ABCs’ campaign to protect bicyclists and children on Sacramento roads
As a steady stream of cars and trucks drove on Marysville Boulevard, state and local leaders stood along Marysville Boulevard a few blocks away from Grant High School to kick off a new statewide social media campaign aimed at protecting walkers and bicyclists in time for the back to school season.
The California Office of Traffic unveiled a new “Driving ABCs ALERT for BICYCLISTS and CHILDREN crossing.”
“It’s not just drop-off or pickup. It’s every time you get behind the wheel. Every trip,” said Stephanie Dougherty, the director of California’s Office of Traffic Safety.
According to federal data, 1,253 people were killed while walking or biking on California roads in 2024, accounting for nearly a third (32%) of all people killed in car crashes.
In Sacramento, Marysville Boulevard is ranked as one of the top five corridors for pedestrian-related crashes and is a top priority in the City’s Vision Zero plan to eliminate traffic fatalities and serious injuries by 2027.
The roadway has seen recent Vision Zero improvements, including protected and buffered bike lanes and high-visibility crosswalks.
The new school zone safety media campaign is scheduled to run statewide over the next two weeks.
See more coverage of top California stories here | Download our app | Subscribe to our morning newsletter | Find us on YouTube here and subscribe to our channel | Make KCRA a preferred news source in Google