A limited-run Cheez-It food court stall is set to open next week at the Westfield Topanga mall in Canoga Park as part of a partnership with actor B.J. Novak’s Chain.
The Cheez-It Court will operate daily from Sept. 2-30 as the inaugural brand partner stall for Chain’s six-month food court residency at the shopping center, according to the companies.
The menu will feature three Cheez-It-inspired versions of food court staples: a cinnamon roll, a Wagyu hot dog and a cheesesteak.
“Malls are back, and it’s not just nostalgia, it’s a younger generation discovering something an older generation kind of took for granted: that hanging out somewhere in person, with nothing to do but gaze and graze, is actually really fun,” Nicholas Kraft, chief creative officer of Chain, said.
“This collaboration with Cheez-It at our 6-month pop-up is the quintessential mall food court experience.”
The Cheez-It Court follows previous Cheez-It promotions including Studio Cheez and the Cheez-In Diner.
“Following fan experiences like Studio Cheez and the Cheez-In Diner, Cheez-It fuels unforgettable snack moments with IRL experiences that bring to life the versatility and flavor of Cheez-It crackers in new ways,” Nicole Sorensen, vice president of marketing for Cheez-It, said.
The stall will be open from 3 to 8 p.m. Mondays and Tuesdays, noon to 8 p.m. Wednesdays and Thursdays, and noon to 9 p.m. Fridays through Sundays, officials said.
Recipes for the three menu items will be posted online following the opening, according to the company.
Novak, an actor, writer and producer best known for his work on NBC’s “The Office,” founded Chain, a Los Angeles-based company that creates pop-up dining experiences and reimagines familiar foods and restaurant brands.
Westfield Topanga is located at 6600 Topanga Canyon Blvd.