On September 10, California Governor Gavin Newsom signed AI companion chatbot bills SB 867 and SB 1119 into law. Here’s what toy companies should know:
SB 867 imposes a four-year moratorium on the manufacture or sale of a toy designed for children under 16 years of age that contains an AI companion chatbot. The moratorium will commence January 1, 2027 and last until January 1, 2031.
SB 1119 is a broader measure that establishes requirements for all AI companion chatbots, with primary focus on those used by children under the age of 18.
The Toy Association™ will share compliance guidance with members as it becomes available.
The Association continues to remain actively engaged on AI companion chatbot toy legislation at the state and federal levels and has maintained a consistent position opposed to moratoriums and in support of a study approach to ensure children’s safety. Following discussion with The Toy Association, legislation at the federal level has been modified to adopt a study approach, in lieu of a product ban. This advocacy is complemented by the Association’s work to help the industry navigate emerging AI technologies through its development of Safety Guidelines for AI-Enabled Toys.
The Toy Association will keep members informed of any policy developments regarding AI. For more information on The Toy Association’s advocacy initiatives at the state level or to join the State Government Affairs Committee, members may contact Charlotte Hickcox, senior director of state government affairs (Eastern states), and Lindsey Hueer, senior manager of state government affairs (Western states).