Los Angeles billboard culture is memorable, to say the least.
Our
attorney billboards
have
inspired Hollywood
. Creative
STD prevention
ads have reminded people about safety in weirdly direct ways. Even upside down “
Call Jacob
” and “
hate vegans
” billboards have left a confusing impression.
In a world of drab advertisements, every so often the cream of the crop rises to the top. LAist 89.3’s AirTalk
unpacked
some of those iconic memories recently. Here’s what listeners shared.
Billboards for music
Billboard for Beatles Abbey Road record circa 1969 on the Sunset Strip.
Robert Landau, photographer and author of
Rock ‘N’ Roll Billboards of the Sunset Strip
, has spent years documenting these scenes. He says you have to be clever to plant a seed in drivers’ minds in only a few seconds.
“ We’re such a car-oriented culture that we take this advertising form of billboards and maybe raise it to an art form,” he told host Austin Cross.
One that he remembers vividly is the Beatles’ Abbey Road billboard in 1969.
He said this period was about rock ‘n’ roll music. The bands he listened to were depicted on what he called artistic, almost non-commercial billboards on the Sunset Strip.
“[It created] almost a drive through gallery at that time,” he said.
Tommy Wiseau’s “The Room”
Sam, a listener from Atwater Villager, called to share one billboard that lives rent free in his mind.
“ If you traveled in Hollywood on Highland, anytime in the early two thousands,” he said, “you saw the billboard for the Tommy Wiseau movie The Room.”
The billboard was up for years and had little information about what it was actually about. A black-and-white Wiseau stared down passersby next to directions to call a number on the billboard to “RSVP.” (To the movie? A meeting? Who knew.)
It became a sort of local mystery while the movie reached
cult-like status
.
The Angelyne campaigns
Another one L.A. won’t soon forget is model Angelyne’s plethora of billboards that have dotted the skyline for decades.
Yes, decades
.
Michael in Studio City said he’s always found the billboard queen entertaining. They’re known for being bright pink and showing Angelyne, usually in a suggestive or sultry pose, alongside just her name.
“I was confused about what necessarily she was going for other than notoriety,” he said.
We could go on forever about L.A.’s hodgepodge of excellent billboards. What’s one that sticks out to you? Send your thoughts to
chernandez@laist.com
and we may follow up.