The ‘San Francisco Roommates’ post that went viral.

00:00 Speaker A

If you ever see one of these BuzzFeed articles and it’ll be 50 things only Long Islanders will laugh at.

00:06 Speaker A

or 50 ways you know you’re from St. Louis.

00:09 Speaker A

The thing about those is they don’t get a huge amount of traffic, but the people in Long Island or St. Louis, they will always click it.

00:16 Speaker A

And the click through rate is through the roof.

00:19 Speaker A

And we didn’t have a budget when we launched the app roommates. What we did was we made an infographic where we called it the typical roommates of San Francisco.

00:26 Speaker A

And what we did was each image of the infographic said, here’s the people from the Marina. Here’s a typical roommate from the mission.

00:33 Speaker A

and we named four different places that they would shop.

00:35 Speaker A

What’s a funny quote they would say?

00:37 Speaker A

We shared them out on Facebook and Twitter and Instagram, and we tagged those restaurants and those stores.

00:43 Speaker A

and most people, oh, this is so funny. They totally know us and they ended up sharing it.

00:48 Speaker A

and we got 100,000 users.