In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up during a live event. What goes into pregame preparation, in-game execution, and postgame breakdown? What unexpected challenges arise, and what solutions are available to solve those problems? In an age of constant and instantaneous content, how are fans being entertained at all times? In this new video content series, SVG GameDay takes viewers behind the scenes to see what it’s like to perform when the lights are shining at their brightest while diving deeper into what drives the passion that goes into each and every production.
WATCH: SVG GameDay, Episode 35 — Laura Johnson
In the gauntlet that is the National Football League’s NFC West, the San Francisco 49ers are sitting pretty at 5-0 as one of only three remaining undefeated teams. Three of those five games have been played at Levi’s Stadium — one of the busier venues in the United States last year, which included a multi-layered renovation, Super Bowl LX in February, and FIFA Men’s World Cup matches over the summer. Deeply immersed in the current 49ers season is Laura Johnson, who serves as Senior Director of Game Presentation & Live Events for the franchise. Celebrating her 10th season in the Bay Area, Johnson has become one of the most trusted and knowledgeable voices in the game presentation industry.
On the latest episode of SVG GameDay, Johnson runs through her rigorous preparation process that sets her crew up for success, the NFL’s biggest game that put a bow on a memorable 2025, the organization’s work in the offseason that gets everyone ready for the relentless regular-season schedule, the previous jobs in her home state of Arizona that have shaped her career, and much more.
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