Angelenos have been squeezing KEWPIE onto everything for years. Now, the cult-favorite Japanese mayo is hitting the road.
The “I Love KEWPIE Tour” officially kicked off its seven-week Southern California run to celebrate food, culture, and its century-old mascot.
Best known for its ultra-creamy, umami-rich flavor, the brand is bringing its red food truck straight to local hotspots.
Here is everything to know about the upcoming stops in L.A.
A century-old mascot with American roots
Few shoppers know that the cherub-like figure on the bottle actually originated in the United States. American illustrator Rose O’Neill created the character in 1909 for Ladies’ Home Journal.
Japanese mayonnaise pioneer Toichiro Nakashima adopted the design in 1925, linking the American icon to Japanese food culture.
A century later, the mascot’s journey comes full circle with its U.S. return.
Source / KEWPIE USA
Free bites, exclusive merch, and live cooking
At the heart of the tour is the eye-catching KEWPIE red food truck. Fans can stop by for free KEWPIE-inspired bites, including Egg Salad Sandos, Chicken Karaage, and Smash Burger Sliders.
Visitors can also score exclusive tour merch while supplies last, ranging from apparel and accessories to collectible pins, magnets, and stickers.
For an extra bonus, fans can enter for a chance to win a grand-prize trip to Japan.
YouTube star Sam Zien of “Sam the Cooking Guy” will also make a special appearance to cook live at select destinations.
Where to find the KEWPIE food truck in L.A.
Catch the red food truck at these confirmed local destinations:
Smorgasburg LA: Sunday, October 18 | 10:00 AM – 4:00 PM
Santa Monica Pier: Friday, October 23 | 10:00 AM – 4:00 PM
Smorgasburg LA (Featuring Sam the Cooking Guy): Sunday, October 25 | 10:00 AM – 4:00 PM
iHeartRadio Jingle Ball (Intuit Dome in Inglewood): Friday, December 4 | 7:30 PM PST
Additional surprise stops will be announced throughout the fall. Head over to iheartmayo.com or check out their Instagram and TikTok for full schedule updates.