East High equipment manager and coach Bobby Rocha dies after medical emergency at game

BAKERSFIELD, Calif. (KBAK/KBFX) — Bobby Rocha, the East High School Athletic Equipment Manager and coach, suffered a medical emergency during last Friday’s Foothill High School vs. East High School football game and later passed away.

The Kern High School District confirmed the news on Monday.

The district released the following statement:

The Kern High School District is heartbroken over the tragic loss of Bobby Rocha, the East High School Athletic Equipment Manager, a beloved football coach, and a respected member of the community. Coach Rocha suffered a medical emergency during the Foothill vs. East football game on Friday, October 16, 2026, and later passed away.We extend our deepest sympathies to his family and loved ones. We have grief counselors and support services available to students and staff to help navigate this difficult time. Our focus remains on supporting our staff and students who are grieving this loss.