Sierra, a discount chain that sells snow gear, outdoor goods and fitness apparel, is coming to San Diego County.
Sierra will open its first store in Southern California on Nov. 14 in San Marcos, at 177 South Las Posas Road, in the Grand Plaza shopping center. An opening-day celebration that starts at 8 a.m. will feature item giveaways and a gift-card treasure hunt. Job openings are on the parent company website.
The 20,000-square-foot store will be part of The TJX Companies, which owns TJ Maxx, Marshalls and HomeGoods. Like those brands, Sierra will sell items for less than department store and boutique prices.
“As the only off-price retailer dedicated to active and outdoor, we’re committed to making top brands and quality gear attainable at great value, so shoppers can feel confident and ready, no matter how they choose to move,” Jill Tully, the company’s vice president of marketing, said in a news release.
The company bills itself as a versatile destination for everything from camping, fishing and sporting goods, to workout outfits, to “athletish” items that support walking, running errands and casual outdoor activities.
Sierra stores are concentrated in central and eastern states. There are a handful in California and one in Arizona. The nearest to San Marcos is in Visalia, about 300 miles north. San Marcos is a good fit for the brand because of its regional attractions, the release said.
“Sierra is helping make it easier for San Marcos shoppers to try new activities or stay active every day — whether it’s strolling through Elfin Forest or biking the Ridgeline Trailhead,” the news release said.
Among the items shoppers might find, depending on stock, according to the company’s website:
• A women’s Canada Goose parka for around $1,000, which the company says sells at $1,350 elsewhere.
• Austrian-made backcountry skis with an engineered paulownia wood core, by Black Diamond, for around $380. Skis by the same brand and a similar model cost around $1,150 at REI.
• Giro latch mountain biking shoes for men that cost around $60 at Sierra, and around $160 elsewhere, its website says.
• Kids snow jackets by Columbia priced around $40 to $70, compared to $90 to $140 elsewhere.