In a sport that worships its G.O.A.T.s, Shohei Ohtani keeps rewriting the script with the quiet ease of someone born to bend the edges of reality. On Thursday night, MLB announced what almost felt inevitable: the Los Angeles Dodgers’ two-way phenomenon claimed the 2025 National League MVP Award, his third straight MVP and fourth overall, adding another chapter to a career that already reads like folklore.

His latest coronation followed a season that pushed the boundaries of what the modern game believed possible. In 2025, he launched a new 50/50 club: Fifty home runs. Fifty strikeouts. A second consecutive World Series title. Another parade through Los Angeles, another reminder that Ohtani doesn’t just play baseball — he elevates it, like an artist painting on a canvas too small for his imagination.

And New Balance, the brand that has stood beside him through each breathtaking milestone, is celebrating the moment in a way only Ohtani could inspire: with a unicorn.

“To win the World Series is a dream, but sharing it with this team and our incredible fans makes it unforgettable,” Ohtani said through New Balance. “I strive to be the best, but I know greatness comes from teamwork. I am thankful for the support from my New Balance family on and off the field.”

The quote fits the man. Ohtani never seeks the spotlight; it finds him, drawn to his humility the way stadium lights chase a ball into the night sky.

To honor baseball’s most elusive miracle worker, New Balance has released a unicorn-inspired MVP video and limited-edition MVP Unicorn tee, declaring Ohtani “a unicorn above G.O.A.T.s.” 

The shirt — a relaxed-fit white-and-blue design featuring his signature logo and a back graphic as imaginative as his skill set — will retail for $39.99 in North America and Japan. Quantities are limited, available exclusively at newbalance.com, along with the rest of the Shohei Ohtani Collection.

For Dodgers fans riding the high of another championship and another piece of Ohtani history, the shirt is more than merch. It’s a symbol — a reminder that they’re witnessing one of the sport’s rarest careers unfold in real time.

“Shohei’s story is not just being written, it’s an unfolding masterpiece in real time,” said Chris Davis, New Balance Brand President and Chief Marketing Officer. “Leading his team to back-to-back World Series titles while shattering expectations on both sides of the plate is the hallmark of a true generational icon. He has defied the norms of modern-day baseball — all while doing so with a sense of grace. Truly a unicorn among legends, rewriting what greatness looks like.”

This is more than a marketing line — it’s a thesis statement for what Ohtani has become. New Balance has been intentional about redefining its place in baseball, from signing MVP contenders to spotlighting rising stars like Nick Kurtz, the newly crowned American League Rookie of the Year. Though the brand narrowly missed a full MVP sweep after Aaron Judge edged out Cal Raleigh, this awards season may be New Balance’s strongest yet.

And it arrives at a moment when Ohtani’s gravitational pull has never been stronger.

Fans know that Ohtani’s milestones come and go, but the memories linger — home runs that climb into the night like shooting stars, lightning-quick strikeouts, postseason roars that shake the ground at Chavez Ravine. This MVP tee captures a snapshot of the moment, a wearable reminder of a player who has changed baseball’s vocabulary entirely. 

The season may be over, but anticipation for what comes next is already building across Los Angeles. With New Balance creating fresh energy around the sport’s brightest star, Ohtani’s legacy feels ever-expanding, like a constellation still forming.

And if there’s one thing the baseball world has learned, it’s this: with Shohei Ohtani, the next chapter is always bigger than the last, Barry Bonds’ record total of 7 MVPs? 

Why not? He is the unicorn.