Sacramento-native debuts new clothing line at Sacramento Kings game
WE WANT TO GET BACK TO OUR LOCAL DESIGNER AND HIS CITY OF TREES DEBUT. HE HAS THIS NEW CLOTHING LINE, AND HE COLLABS WITH THE SACRAMENTO KINGS. KEITH HERRON, FOUNDER OF ADVISORY. SORRY FOR THE INTERRUPTION WITH THE BREAKING NEWS, BUT WE WANT TO GET BACK TO YOU BECAUSE YOU ARE, YOU KNOW, BORN AND RAISED IN THE SACRAMENTO AREA AND NOW YOU’VE HAD, WHAT, FOUR SHOWS AT NEW YORK FASHION WEEK, FOUR SHOWS? YEAH, FOUR SHOWS. AND YOU CAN YOU STAND UP FOR US, PLEASE? CAN YOU SHOW THE WHOLE FIT? YOU DESIGNED THIS SHOW? THOSE PANTS. I LOVE THOSE PANTS. YEAH, THOSE ARE GREAT I LOVE THAT OKAY. SO LET’S GO AHEAD AND TALK ABOUT THE HOODIE THAT YOU DESIGNED THIS YEAR THAT KINGS FANS CAN GET AFTER TONIGHT, RIGHT? YEP, YEP. SO THIS HOODIE THIS REPRESENTS ALL THE NEIGHBORHOODS IN SACRAMENTO THAT I PERSONALLY GREW UP GOING TO A BUNCH. THE POCKET AREA. YEAH, OF COURSE I WENT TO HIGH SCHOOL IN CARMICHAEL, HUNG OUT IN ORLAND PARK, EAST SAC A BUNCH. SO YEAH, IT WAS REALLY JUST A LOVE LETTER TO THE CITY. AND YEAH, IT REPRESENTS THE CITY DWELLING NATOMAS HAS GOT A SHOUT OUT ON THERE. YEAH. LAST TIME, LAST TIME WE DIDN’T HAVE NATOMAS, SO NOW. SO YOU HEARD FROM NATOMAS. YOU GOT NATOMAS ON THERE. AND I LOVE THE HAT. I LOVE THE HAT. IT SAYS LIGHT THE BEAM ON IT. WHAT ELSE DO YOU HAVE ON THERE? A BUNCH OF STUFF. OAK PARK, DOWNTOWN, MIDTOWN, FLORIN, ELK GROVE. I LOVE IT BECAUSE IT BRINGS THE COMMUNITY TOGETHER, ESPECIALLY BECAUSE YOU SPENT SO MUCH TIME AROUND HERE. SO THIS IS YOUR SECOND SEASON COLLABORATING WITH THE KINGS. HOW HAS THAT BEEN FOR YOU? IT’S BEEN AMAZING. THE TEAM OVER THERE IS REALLY GREAT. RYAN BRYCE, HE’S THE HEAD OF CREATIVE OVER THERE. HE’S JUST BEEN REALLY GOOD IN LETTING ME GET MY IDEAS OUT THERE. AND YEAH, THEY TRUST ME AND IT’S ALWAYS A GREAT EXPERIENCE WORKING WITH THEM. WHEN DID YOU START YOUR ADVISORY LINE? I STARTED YOU KIND OF STARTED HERE, RIGHT IN SACRAMENTO. I STARTED WHEN I WAS 13 YEARS OLD. I WAS AT SUTTER MIDDLE SCHOOL SELLING T SHIRTS IN THE HALLWAYS, AND THEY WERE FLYING OUT OF YOUR LOCKER FASTER THAN YOU. SOMETHING LIKE THAT, SOMETHING LIKE THAT. AND NOW YOU’RE BIG TIME DESIGNER WITH WITH FASHION SHOWS IN NEW YORK. WHAT’S NEXT FOR YOU? MORE FASHION SHOWS? HONESTLY, IT’S KIND OF A BORING ANSWER, I GUESS, BUT JUST TRYING TO REMAIN CONSISTENT ON THE FASHION CALENDAR, AND IT’S LIKE A HUGE, HUGE UNDERTAKING. YOU GOT TO SHOW UP ONCE EVERY SIX MONTHS. SO WITH A WHOLE NEW LINE. SO ARE YOU ALREADY WORKING ON YOUR NEXT DEBUT? ALREADY DONE? YEAH, WE’RE ON THE ONE AFTER THAT NOW. OH, REALLY? YEAH. YOU GOT TO BE SEASONS AHEAD. SO REALLY? AND HOW. OKAY, SO I’VE ALWAYS WONDERED AS A FASHION DESIGNER, HOW DO YOU, HOW CAN YOU THINK THAT FAR AHEAD OF WHAT PEOPLE WILL LIKE? I MEAN, YOU’RE LITERALLY SETTING THE TRENDS BECAUSE NOW ALL THE KIDS ARE WEARING THESE, LIKE, WIDE LEG PANTS AGAIN. I MEAN, WE DID THAT IN MY GENERATION. I JUST WANT YOU TO KNOW. SO BUT YOU KNOW, THEY’RE DOING THAT AGAIN. BUT WHAT ARE THEY GOING TO BE DOING IN A YEAR FROM NOW? NOW THEY GOT THE MOVEMENTS HAPPENING. I HEARD ABOUT THAT. YOU KNOW, IT’S HARD TO ANTICIPATE. I JUST TRY TO STAY AUTHENTIC TO MYSELF AND TELL STORIES THAT I WANT TO. I WANT TO SAY TO THE WORLD. SO YEAH, I MEAN, THAT’S THE BEST WAY I COULD DO IT. I CAN’T REALLY PREDICT THE FUTURE, BUT I CAN AT LEAST ANTICIPATE WHAT I WANT TO SEE IN THE WORLD. SO I’M JUST CURIOUS, WAS THERE ANYONE AT EITHER SUTTER MIDDLE SCHOOL OR AT RIO AMERICANO HIGH SCHOOL, OR ANY A TEACHER OR ANYBODY LIKE THAT THAT INSPIRED YOU TO FOLLOW YOUR DREAM? YEAH, I MEAN, MR. FEASEY, HE WAS MY DIGITAL ART TEACHER AT RIO AMERICANO. HE TAUGHT ME A LOT. AND ALSO HE HAD A BRAND GROWING UP AS WELL. SO HE WAS KIND OF LIKE A BLUEPRINT FOR ME, LIKE HE WAS ALSO DOING A BRAND SIMULTANEOUSLY WHEN WE WERE IN HIGH SCHOOL FOR DADS. THAT’S SO COOL. YEAH. SO SHOUT OUT TO MR. FEASEY. YEAH, I WOULD SAY HIM. I LOVE THAT WHEN TEACHERS ARE INSPIRING. THAT’S SO GREAT. ALL RIGHT, KEITH, THANK YOU SO MUCH FOR COMING WITH ADVISORY. HIS LINE. AND AGAIN YOU CAN GET THE HOODIE. THERE’S A T SHIRT CITY OF TREES LINE AT THE TEAM STORE. AND YOU REALLY HAVE TO GO THE TEAM STORE TO GET IT BECAUSE I ALREADY OFFERED TO BUY THIS ONE. AND UNFORTUNATELY I ALSO HAVE TO GO TO THE TEAM. YOU GOT TO GO TO THE TEAM STORE. I GOT TO GET ONE OF THESE BEFORE THEY SELL OUT BECAUSE I MISSED OUT ON THE JACKET LAST YEAR AND I STILL REGRET IT.
Sacramento-native debuts new clothing line at Sacramento Kings game
Updated: 11:21 PM PST Nov 26, 2025
A New York fashion designer and Sacramento native is debuting his newest clothing line at the Sacramento Kings game.This season’s Kings collaboration is celebrating Sacramento’s many neighborhoods.Keith Harron is the founder and designer of Advisry.Herron started Advisry at 13 years old in Sacramento, and it has since grown into a New York–based fashion label. Herron considers his Sacramento upbringing a core part of the brand’s identity, shaping its values and point of view.He joined us on the KCRA 3 news to talk about his latest collaboration with the Sacramento Kings for this “City of Trees” line. Herron says this “City of Trees” line is a tribute to the city’s distinct neighborhoods and the spirit of its people; the same spirit that helped shape Advisry from the very beginning.See more coverage of top California stories here | Download our app | Subscribe to our morning newsletter | Find us on YouTube here and subscribe to our channel
A New York fashion designer and Sacramento native is debuting his newest clothing line at the Sacramento Kings game.
This season’s Kings collaboration is celebrating Sacramento’s many neighborhoods.
Keith Harron is the founder and designer of Advisry.
Herron started Advisry at 13 years old in Sacramento, and it has since grown into a New York–based fashion label. Herron considers his Sacramento upbringing a core part of the brand’s identity, shaping its values and point of view.
He joined us on the KCRA 3 news to talk about his latest collaboration with the Sacramento Kings for this “City of Trees” line.
Herron says this “City of Trees” line is a tribute to the city’s distinct neighborhoods and the spirit of its people; the same spirit that helped shape Advisry from the very beginning.
See more coverage of top California stories here | Download our app | Subscribe to our morning newsletter | Find us on YouTube here and subscribe to our channel