Making Cents: Dreamforce conference returns to San Francisco
JOKES. IN OTHER NEWS, THE ANNUAL DREAMFORCE CONFERENCE IS BACK IN SAN FRANCISCO. IT FEATURES A MIX OF TECH LEADERS AND POP CULTURE ICONS AND KCRA 3 MONEY EXPERT KELLY BROTHERS JOINS US NOW. OKAY, SO KELLY, GOOD TO SEE YOU. WHAT ARE THE BIG HEADLINES COMING OUT OF THAT CONFERENCE? OH, BOY. I MEAN, IT’S A BIG CONFERENCE. FIRST OF ALL, REALIZE IT’S 50,000 PEOPLE. IT’S THE BIGGEST CONFERENCE SAN FRANCISCO WILL HOST ALL YEAR. IT’S BIGGER THAN CONFERENCES, MOST ANYWHERE EXCEPT FOR MAYBE LAS VEGAS. BUT IT’S THE BIGGEST FOR FOR SOME OF THE BUSINESSES AROUND THE MOSCONE CENTER, THE CHASE CENTER. THIS IS THIS IS CHRISTMAS TO THEM THIS WEEK BECAUSE OF SO MANY PEOPLE DESCENDING ON THAT PART OF THE CITY. MARC BENIOFF, THE MAN WHO RUNS SALESFORCE, HE’S ALSO I MEAN, HE’S PROBABLY THE MOST PROMINENT SAN FRANCISCO BUSINESSMAN. HE’S A GREAT PHILANTHROPIST. GOT BENIOFF CHILDREN’S HOSPITAL. HE RAISED SOME EYEBROWS WHEN HE TOLD THE NEW YORK TIMES THAT HE WOULD WELCOME THE PRESIDENT, SENDING IN THE NATIONAL GUARD BECAUSE, HE SAID THE DEMOCRATS HAD DESTROYED THE CITY HE LOVED. HOWEVER, HE DID POINT OUT HE LOVES THE SAN FRANCISCO PD, AND HE THINKS THE NEW MAYOR IS DOING A GREAT JOB IN CLEANING IT UP. BUT THEY HAD BEEN SPENDING A LOT OF MONEY ON PRIVATE SECURITY. BUT OVERALL, THE REVIEWS COMING OUT ARE GREAT FOR SAN FRANCISCO IN TERMS OF BRINGING BACK CONVENTIONS TO THAT CITY. AND THAT’S A VERY POSITIVE THING FOR THAT CITY, NO DOUBT. ALL RIGHT. LET’S TALK ABOUT ARTIFICIAL INTELLIGENCE. IT’S NO STRANGER IN THE WORKPLACE, BUT IS AI COSTING ANY JOBS YET? YOU KNOW, A CEO ONCE SAID, I FORGET WHICH COMPANY SHE WAS THE CEO, BUT SHE SAID AI IS NOT GOING TO REPLACE JOBS. BUT PEOPLE WHO USE AI WILL REPLACE PEOPLE WHO DON’T USE AI. THAT I THINK IS TRUE, BUT I THINK WE’RE ALREADY HEARING FROM A NUMBER OF THE BANKS AND FINANCIAL COMPANIES THAT ARE REPORTING THIS WEEK. WE ARE HEARING FROM THEM. WE’RE JUST NOT HIRING AS MANY PEOPLE BECAUSE OF AI. NOT THAT THEY’RE FIRING PEOPLE TO REPLACE THEM WITH AI, BUT THEY’RE JUST NOT GOING TO BE HIRING IN THE WAY THEY DID BEFORE BECAUSE THEY BELIEVE AI IS GOING TO MAKE THEM MORE EFFICIENT AND TAKE OVER MANY OF THOSE JOBS. AND THAT IS, YOU KNOW, THE THE BITTERSWEET PART OF AI IS THE FACT THAT IT WILL IMPROVE PRODUCTIVITY. NO DOUBT ABOUT IT. IT WILL IMPROVE PROFITABILITY, BUT IT WILL HURT ON THE JOB SIDE OF THE EQUATION AT THE SAME TIME. ALL RIGHT, KELLY, BEFORE WE LET YOU GO AND YOU KNOW, SPEAKING OF EMERGING TECHNOLOGIES, THE WORLD OF SHOPPING IS ALWAYS CHANGING. NOW WE CAN BUY STUFF IN CHATGPT. WHAT’S THAT ALL ABOUT? AND I GUESS WE SHOULD HAVE EXPECTED THIS, RIGHT. BUT IT WAS ANNOUNCED THIS WEEK WALMART TEAMING UP WITH OPEN AI SO THAT THEY CAN PROVIDE AN INSTA BUTTON IN YOUR CHAT CHAT. CHATGPT. SO IF YOU GO TO CHATGPT TO TO RESEARCH A GOOD OR A SERVICE THAT YOU’RE INTERESTED IN, THERE’S A GOOD CHANCE NOW OR IN THE FUTURE THAT THERE WILL BE A BUTTON THERE. BUY THIS TODAY. BOOM! IT’S DONE AND IT’S LINKED UP THROUGH YOUR WALMART ACCOUNT, OR MAYBE THROUGH AMAZON OR, YOU KNOW, SOME OTHER PLATFORM IN THE FUTURE. BUT IT’S NOT A CASE. IT’S QUICKLY MOVING FROM WHERE YOU RESEARCH ON CHATGPT AND THEN GO TO ANOTHER PLATFORM TO BUY WHERE YOU’LL BE IN CHATGPT AND HIT A BUTTON, AND WHATEVER IT IS WILL BE ON YOUR DOORSTEP PROBABLY A FEW HOURS LATER. IT WAS ONLY A MATTER OF TIME. RIGHT? ABSOLUTELY. ALL RIGHT. IT’S COMING. WE ALWAYS APPRECIATE HAVING KELLY BROTHERS IN PERSON. NO AI NEEDE
Making Cents: Dreamforce conference returns to San Francisco
Updated: 3:35 PM PDT Oct 16, 2025
The annual Dreamforce conference has returned to San Francisco, featuring a blend of technology leaders and pop culture icons.Money expert Kelly Brothers shares the big headlines coming out of the conference in the video above. See more coverage of top California stories here | Download our app | Subscribe to our morning newsletter | Find us on YouTube here and subscribe to our channel
The annual Dreamforce conference has returned to San Francisco, featuring a blend of technology leaders and pop culture icons.
Money expert Kelly Brothers shares the big headlines coming out of the conference in the video above.
See more coverage of top California stories here | Download our app | Subscribe to our morning newsletter | Find us on YouTube here and subscribe to our channel