BRINGS A BOOST. THIS HOLIDAY SEASON. SEASON AT CAPITAL BOOKS IS A TIME FOR OWNER ROSS ROZEK TO SEE CUSTOMERS NEW AND OLD. THIS IS ONE OF THOSE WHAT I CONSIDER A SOCIAL BUSINESS. YOU MAKE A LOT OF FRIENDS. YOU GET TO KNOW PEOPLE, ESPECIALLY OVER MULTIPLE YEARS OF SHOPPING WITH THEM. I GOT CUSTOMERS WHO SEE EVERY WEEK. I GOT CUSTOMERS I SEE ONCE A YEAR. THIS TIME OF YEAR, SOME OF THE SHOPPERS THEY SEE INSIDE THEIR THREE STORY BOOKSTORE ARE USING THE SHOP 916 GIFT CARDS. IT’S A BIG DEAL. I MEAN IT, YOU KNOW, IT’S SOMEBODY GETTING MONEY, BUT THEN THERE’S ONLY A LIMITED NUMBER OF PLACES THEY CAN SPEND IT AT, AND THAT’S WHAT HELPS. THE CITY’S PROGRAM GIVES SHOPPERS A BONUS GIFT CARD WHEN THEY BUY A GIFT CARD. SO IF YOU BUY A $25 GIFT CARD, YOU GET A BONUS $10, AND THE AMOUNT OF MONEY GOES UP AT THE 50 AND $100 PRICE POINTS. IT’S PRETTY POPULAR WITHIN THE COMMUNITY FOR NUDGE CHICO. IT’S A WAY TO GET NEW PEOPLE IN THE DOOR, WHETHER THAT’S BEFORE OR AFTER THE HOLIDAYS. THE SHOP 916 IS TO GET PEOPLE TO SHOP LOCAL AND SMALL, AND WE USUALLY SEE PEOPLE COMING A LITTLE BIT AFTER THE HOLIDAYS BECAUSE A LOT OF PEOPLE GET THEM FOR GIFTS. THAT’S ALSO THE CASE FOR MIDTOWN’S SUGAR SHACK BOUTIQUE. IT’S JUST SUPER FUN AND ESPECIALLY THIS YEAR, I FEEL LIKE PEOPLE ARE REALLY, REALLY CONNECTING WITH LOCAL AND SMALL BUSINESSES AND REALLY TRYING TO SUPPORT. AND IN THIS ECONOMY. THE PROGRAM BRINGING A BOOST TO BUSINESSES AS THEY EXPOSE NEW SHOPPERS TO NEW PLACES. IT REALLY SPOTLIGHTS ALL OUR LOCAL COMMUNITY BUSINESSES AROUND HERE. I THINK IT’S A GREAT IDEA TO GET PEOPLE TO SUPPORT OUR COMMUNITY SO THAT MONEY FLOWS WELL. DOWNTOWN IS A PLACE TO COME AND SPEND SOME TIME AND MONEY. AND THE PROGRAM RUNS THROUGH FEBRUARY 15TH. THERE IS A LIST TO PARTICIPATING STORES ON SHOP 916 WEBSITE. WE HAVE THAT LINK ON OUR WEBSITE KCRA.COM. LIVE IN MIDTOWN S
‘It’s a big deal’: Sacramento’s Shop 916 program offers holiday gift card bonuses
Sacramento’s Shop 916 program provides bonus gift cards to encourage local shopping during the holiday season.
Updated: 10:36 PM PST Dec 12, 2025
Sacramento’s Shop 916 program is back for another year, offering bonus gift cards to shoppers who purchase gift cards of at least $25, aiming to support local businesses during the holiday season.The program has attracted 125 participating businesses in Sacramento, including restaurants, retail, and entertainment venues. Under the Shop 916 program, shoppers get a bonus gift card when they buy a gift card. If you buy a $25 gift card, you get a $10 bonus card. The amount of money for the bonus gift cards increases at the $50 and $100 price points.”It’s a big deal,” said Ross Rojek, owner of Capitol Books. “I mean, it’s somebody’s getting money, but then there’s only a limited number of places that they can spend it at and that’s what helps.”Aisha Williams from Nudge Eco Store explained that the initiative helps attract new customers, both before and after the holidays, as many people receive the gift cards as presents.”It’s pretty popular within the community,” Williams said.Jen Moore from Midtown’s Sugar Shack Boutique said the program was “super fun,” and it puts a spotlight on smaller businesses. “I feel like people are really, really connecting with local and small businesses and really trying to support in this economy,” Moore said. The program runs through Feb. 15. There is a list of participating businesses on the Shop 916 website. Bonus cards expire on March 31.See more coverage of top California stories here | Download our app | Subscribe to our morning newsletter | Find us on YouTube here and subscribe to our channel
SACRAMENTO, Calif. —
Sacramento’s Shop 916 program is back for another year, offering bonus gift cards to shoppers who purchase gift cards of at least $25, aiming to support local businesses during the holiday season.
The program has attracted 125 participating businesses in Sacramento, including restaurants, retail, and entertainment venues.
Under the Shop 916 program, shoppers get a bonus gift card when they buy a gift card. If you buy a $25 gift card, you get a $10 bonus card. The amount of money for the bonus gift cards increases at the $50 and $100 price points.
“It’s a big deal,” said Ross Rojek, owner of Capitol Books. “I mean, it’s somebody’s getting money, but then there’s only a limited number of places that they can spend it at and that’s what helps.”
Aisha Williams from Nudge Eco Store explained that the initiative helps attract new customers, both before and after the holidays, as many people receive the gift cards as presents.
“It’s pretty popular within the community,” Williams said.
Jen Moore from Midtown’s Sugar Shack Boutique said the program was “super fun,” and it puts a spotlight on smaller businesses.
“I feel like people are really, really connecting with local and small businesses and really trying to support in this economy,” Moore said.
The program runs through Feb. 15. There is a list of participating businesses on the Shop 916 website. Bonus cards expire on March 31.
See more coverage of top California stories here | Download our app | Subscribe to our morning newsletter | Find us on YouTube here and subscribe to our channel