SPONSORED: Measure C makes annual report accessible to all to see where tax dollars go

The latest Measure C annual report is now available in video form. Measure C image

published on December 16, 2025 – 11:34 AM
Written by Measure C

It should be easy to find out exactly how your tax dollars are being used in your community. At least, that’s what the people at Measure C believe. And that’s why they’ve made the 2024 Measure C Annual Report into a video that everyone can — and should — watch (or listen to). 

Measure C is Fresno County’s half-cent sales tax that has funded transportation projects within the County since 1986. The funds are used for road maintenance, public transit, bicycle lanes, technology investments, and other transportation-related projects and programs—and every year projects are completed, continued, and started, without most Fresno County residents knowing what they are. There could be smooth roads in your neighborhood that were completed by Measure C funds!

The goals of Measure C funds include: improving road safety, reducing traffic congestion, enhancing public transit, and supporting economic growth. From turning unsafe intersections into roundabouts in Reedley to replacing old school buses in Parlier, and to making critical safety improvements on highways 41 and 180, Measure C has touched nearly every part of Fresno County.

Some of 2024’s most important projects include: The completion of the Fresno County Rural Transit Agency’s new maintenance facility in Selma, which was started in 2018. It will act as an energy efficient hub for 122 vehicles supporting rural transit. Measure C also helped fund the much needed terminal expansion at the Fresno International Airport. And in Clovis, a brand new transit center was completed to support Clovis’s no-fare bus system.  

To date, Measure C alone has raised over $2 billion locally. It combined those dollars with state and federal funds to invest over $10 billion into a County-wide transportation system. This means that tax funds were used as required match money for state and federal grants to complete more projects.

In its first 20 years, Measure C completed improvements to state highways, county roadways, and city streets. It also built over 50 new lanes of freeway throughout the County. As a result of this success, in November 2006, Fresno County voters chose to extend the Measure for an additional 20 years—2007-2027.

To learn more about the projects Measure C funds have helped complete in 2024, the history of Measure C, and how the sales tax works, watch the full video here.