A woman dressed as a Christmas present and marching in North Park’s annual Toyland Parade c. 1960. One of many holiday parades still going on today. (Photo courtesy of San Diego History Center)
Christmas in San Diego hasn’t always looked the way it does today. Long before boat parades, light festivals, and ice rinks by the bay, the holiday here was shaped by war, faith, electricity—or the lack of it—and a city still figuring out who it was. Some of the region’s most enduring Christmas traditions emerged not from spectacle, but from circumstance.
1. Poinsettias and Christmas in San Diego
San Diego played a central role in making the poinsettia a Christmas icon. The Ecke family of Encinitas, starting in the 1920s, developed techniques to grow fuller, indoor-friendly plants and marketed them nationwide. By the mid-20th century, San Diego had become the heart of poinsettia cultivation, and the bright red blooms became a holiday staple. Today, public displays in Balboa Park and the San Diego History Center continue the tradition, keeping the city’s poinsettia legacy alive.
Poinsettias in the Botanical Building. (FILE photo courtesy of Richard Seignious)
2. Julian, Early 1900s
Oxen hauling Christmas trees in Julian in 1900. (Photo courtesy of the San Diego History Center)
The mountain town of Julian, renowned for its apple orchards, emerged as a holiday destination for San Diegans in the early 20th century. Local newspapers promoted festive visits during the apple harvest season, which coincided with the Christmas season. Residents celebrated with community dinners, tree lightings, and apple-centered treats like pies and cider, creating one of Southern California’s earliest small-town Christmas traditions.
3. San Diego Trolleys
A view of the framework beams in the preliminary construction of Crystal Pier Ballroom. Two groups of people are posed with trolley cars in 1927. (Photo courtesy of the San Diego History Center)
Before cars were widespread, trolleys connected the city during the holidays. Shoppers rode them downtown, families visited Balboa Park, and visitors explored Old Town. In the 1930s and 1940s, holiday decorations often adorned the streetcars themselves, offering riders a moving light display. For many, a trolley ride was as much a part of the season as holiday treats or gifts.
4. The Whaley House Holiday Haunt
Thomas Whaley, right, with wife Anna and two of their six children. (Photo Wikipedia/public domain)
This Old Town Whaley mansion, long considered haunted, hosted holiday candlelit tours and storytelling events. Visitors could explore the historic architecture while hearing ghostly tales, blending festive traditions with local lore. For decades, families enjoyed a spooky twist on Christmas, creating memories that combined history, mystery, and seasonal cheer.
5. Balboa Park December Nights
Botanical Building at December Nights in Balboa Park 2024. Photo by Chris Stone
Today, a citywide festival, December Nights, started as a modest holiday lighting tradition decades ago. Early celebrations illuminated museums and gardens, providing a magical escape in mid-December. Families would stroll the park at night, enjoying music, performances, and seasonal refreshments. The event set the stage for the modern, large-scale festivities that now draw visitors from across the region.
6. Historic Gaslamp Quarter Lights
The 7th annual Gaslamp Pet Parade strolled up and down Fourth and Fifth Avenues downtown. (FILE photo/Times of San Diego)
The Gaslamp Quarter has been decorated for the holidays since the early 20th century. Strings of lights transformed Victorian streets into a festive wonderland. Holiday shopping, caroling, and social gatherings made the area a popular destination long before modern nightlife took over. The twinkling streets remain a historical backdrop for seasonal celebrations.
7. San Diego’s Christmas Parade
A woman is dressed as a present in a parade in 1960. (Photo courtesy of San Diego History Center)
San Diego’s first known Christmas parade occurred in the 1920s. Horse-drawn floats, marching bands, and costumed performers delighted downtown crowds. It was a far cry from today’s motorized, elaborate floats, but it captured the spirit of community celebration. The parade helped establish a seasonal tradition that would continue and evolve through the decades. The annual event lives on and draws thousands.
8. Old Town Posadas and Dulce Navidad
Christmas tree at Horton Plaza in about 1917. Soldiers and sailors are standing by a fountain in the plaza with a Christmas tree in the background. (San Diego Historical Society)
Among the many celebrations like this one above in Horton Plaza, Old Town State Historic Park has long honored traditional Mexican Las Posadas with nativity scenes, music, and piñatas. “Dulce Navidad” celebrations offered sweets, games, and cultural traditions for families. These events connected locals and visitors with the region’s 19th-century roots. They remain a living example of San Diego’s multicultural holiday history.
9. Coronado Holiday Boat Parade
View of Coronado Beach and the entrance to San Diego Bay taken in the 1890s. (Photo courtesy of the San Diego Archives Clerk’s Office)
Since the early 1900s, Coronado’s boat parade has featured festively decorated vessels gliding across the bay. Early displays relied on lanterns and electric lights, drawing crowds who marveled at the sparkling boats. The parade reflects both the city’s maritime heritage and its commitment to holiday tradition. Visitors continue to gather each December to watch the lights shimmer across the water.
10. Historic Ice Rinks
Skaters take to the ice at the Hotel del Coronado rink. (FILE photo by Chris Stone/Times of San Diego)
Balboa Park once hosted an open-air ice rink in the mid-20th century, giving locals a taste of snowy holiday traditions in Southern California. Holiday skating was a special treat in a city that rarely saw snow. Today, seasonal rinks at Liberty Station and other locations like Hotel Del carry on the tradition, offering winter experiences for all ages.
11. Historic Hotel Holiday Displays
The famous Christmas tree was first lit up at the Hotel del Coronado on Dec. 25, 1904. (Photo courtesy of the San Diego History Center)
San Diego’s grand hotels often competed to create memorable holiday decorations. Early 20th-century displays featured decorated lobbies, live music, and seasonal refreshments. Guests and locals alike visited to see the festive artistry and experience holiday luxury. These traditions helped establish the city’s reputation for holiday elegance.
12. Mission San Diego de Alcalá Celebrations
Mission San Diego de Alcalá is California’s first church. (FILE Photo by Chris Stone/Times of San Diego)
The historic mission hosted posadas and nativity displays for centuries. Families visited to participate in processions, prayers, and seasonal music. These religious and cultural observances connected modern visitors with the region’s Spanish colonial past, offering a holiday experience grounded in history.
13. Historic Holiday Shopping Districts
Front view of bookstore; five men and two women stand in front of the store below a sign that reads: “M.A. WERTHEIMER & CO / BOOK STORE”. Sign in window to left of print reads: “M.A. WERTHEIMER / STATIONERS”; sign at right window reads: “M.A. WERTHEIMER / BOOK SELLERS”. Man standing furthest left holding a sign that reads, “M. A. Wertheimer & Co. / TOYS / Dolls / Everything / FOR / CHRISTMAS.” Windows display merchandise from the store. Dec 21 – 1888″. (Photo courtesy of San Diego History Center)
Downtown San Diego in the early 1900s came alive with holiday shoppers. Streets were decorated with lights, merchants displayed seasonal goods, and early department stores offered window displays that drew families from across the region. The city’s festive shopping traditions laid the foundation for modern holiday retail experiences.
14. San Diego Civic Holiday Events
City leaders hosted public celebrations, concerts, and tree lightings in civic spaces. From the 1920s onward, these gatherings emphasized community and shared festivity. Residents often attended outdoor concerts or civic Christmas parties, enjoying music and local entertainment.
Seven actresses performing in San Diego Junior Theatre’s performance of Babes in Toyland, including Wanda Adamson, Carolyn Parker, and Barbara Blanchard. Established in 1948 in Balboa Park, San Diego Junior Theatre is the oldest youth theatre program in the United States, producing shows acted and crewed by children ages 8-18. (Photo courtesy of the San Diego City Clerk Archives)
15. Historic Neighborhood Decorations
Christmas 1908. (Photo courtesy of San Diego History Center)
In residential districts, families often decorated with candles, wreaths, and early electric lights. These personal displays created festive streetscapes that neighbors would enjoy together. The practice helped shape the city’s communal holiday spirit.
View of Mina Gambel as a girl seated by a dollhouse beside a decorated Christmas tree in the interior of a residence in the 1880s or 1890s. She became the 2nd Mrs. Joseph Sefton later. This image is part of the Sefton family collection. (Photo courtesy of SnDirgo Hisroyr Centr)
16. San Diego Zoo Seasonal Displays
Even before large light shows, the Zoo featured seasonal decorations and holiday-themed exhibits. Visitors learned about wildlife while enjoying festive displays. The combination of education and holiday cheer created an enduring San Diego tradition.
Christmas party for a baby gorilla, chimpanzee, and orangutan at the San Diego Zoo, Dec.24, 1958. Supervising the party is Sheila Miller, a zoo staff member. (Photo courtesy of San Diego History Center)
17. Magical Cruise
The 19th-century-style William D. Evans sternwheeler. (Photo courtesy of the Evans Hotels)
The Bahia Resort is home to the majestic, 19th-century-style William D. Evans sternwheeler — San Diego’s only paddlewheel boat offering holiday cruises: the Jingle Belle Cruises, a San Diego holiday tradition on Mission Bay that continues on December 20, 22, 23, 24, 2025.
18. Point Loma Lighthouse decorations
One b/w film negative. View of a man and a woman in horse drawn buggy on the road passing the US Upper Lighthouse at Point Loma in the 1910s. Two automobiles are parked further up the road. US Upper Lighthouse has also been called Old Spanish Lighthouse erroneously, as it was built in the American Period in the 1850s. (Photo courtesy of the San Diego History Center)
Families stationed at the Old Point Loma Lighthouse in the late 1800s brought small trees and handmade decorations despite the remote location.
19. Beachside Christmas picnics
Early 20th-century newspapers reported families celebrating outdoors at the beach, taking advantage of the region’s mild winter weather.
Crawfish Cove at Ocean Beach in about 1900s or 1910s. People are standing at the cove looking out at the Pacific Ocean. (Photo courtesy of San Diego History Center)
20. Department store window displays
A crowd of women in the clothing department of Walkers Department Store on opening day. Walker’s Department Store was located at 5th Avenue and Broadway in Downtown San Diego in 1935. (Photo courtesy of San Diego History Center)
Stores such as Walker Scott contributed to the visual landscape of the holidays with elaborate seasonal displays and promotions.
21. World War II Christmases (1941–1945): San Diego Under Blackout Conditions
U.S. warships at the San Diego Naval Repair Base during World War II, when blackout rules and wartime conditions shaped the city’s holiday seasons. (Photo via Wikipedia/public domain)
After Pearl Harbor, San Diego became a key Pacific defense hub, and wartime blackouts were enforced along the coast—even during the Christmas season. Residents were required to darken homes and businesses at night to prevent the city from being silhouetted against the shoreline. Holiday lighting was restricted or discouraged, resulting in Christmases that were noticeably quieter and more subdued than the brightly lit celebrations that would follow in later decades.
Christmas in San Diego has never been a single tradition, but a series of moments shaped by the city’s growth and the times it faced. From wartime restraint to modern spectacle, each generation has left its imprint on the season—quietly redefining what the holidays mean along the coast.
Sources
San Diego History Center photo and archival collections
San Diego City Clerk Archives
San Diego Historical Society
San Diego Archives Clerk’s Office
Library of Congress Prints and Photographs Division
Wikipedia / public-domain images of U.S. warships at the San Diego Naval Repair Base
Times of San Diego photography and reporting, including coverage of the Botanical Building, Mission San Diego de Alcalá, and Hotel del Coronado
Historical newspaper archives, including the San Diego Union and Evening Tribune
Evans Hotels archives, including information on the William D. Evans sternwheeler
Local oral histories and family collections, such as the Sefton family collection
San Diego Tourism Authority photography and historical records
National Archives and Records Administration documents, including WWII coastal blackout regulations and civic records
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